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'星巴克紐約布魯克林區全球最大門店將於2018年開業'

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'2017-01-16 09:56:30'

'2017-01-16 09:56:27'

'92209'

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NULL

'<div>
	&nbsp;這家佔地面積 2 萬平方英尺的門店位於 61 Ninth Ave，計劃在 2018 年開業。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 關於紐約這家 Roastery 的選擇，位於切爾西區和曼哈頓肉庫區（Meatpacking District）的交界處。周圍有 Google 紐約辦公室、惠特尼美國藝術博物館和高線公園（High Line Park）等熱門場所。作爲一個噱頭十足的門店，這樣的選址也合情合理。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 雖然還不知道這家未來的全球最大星巴克具體的規劃，但我們似乎可以從西雅圖的那家目前全球唯一的 Roastery 門店中一窺究竟。</div>
<div>
	星巴克紐約布魯克林區全球最大門店</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 它選在了西雅圖城中類比於紐約布魯克林的 Capital Hill 地區，夜生活最爲豐富，文化商店也較爲普及。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 這個集合了烘焙工廠、咖啡店、周邊產品展示中心和餐館的空間大致分爲 9 個區塊，既有實時的咖啡信息展示（信息包括：現在正在烘焙的豆子品種，關於這個豆子的背景介紹等等...），也有模仿星巴克第一家門店派克市場店的那種散裝販賣咖啡豆的櫃檯。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 而在餐食區域，星巴克是和本地知名的餐廳連鎖 Tom Douglas &amp; Series Pie 合作。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 雖然 Roastery 屬於星巴克的高端系列 Starbucks Reserve，但它的菜單還是要比其它這個類型的門店高級不少。它提供 37 種包括拿鐵、卡布奇諾在內的各式咖啡特調飲品。而菜單中插入的一個活頁用來標註目前店內正在提供的咖啡單品，以及它們的風味，隨時更換。</div>
<div>
	&nbsp;</div>
<div>
	星巴克紐約布魯克林區全球最大門店將於2018年開業</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 關於開業這家 Roastery 的初衷，CEO 霍華德&middot;舒爾茨的話是最好的解釋了。 &ldquo;在紐約，我們想要把&ldquo;初心&rdquo;展現得更大更勇敢。&rdquo;</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 但星巴克離這個&ldquo;提供家和辦公室之外的第三空間&rdquo;的初心似乎已經有點遠了，鼓勵你買完就走的 Espresso Shot，更多的投入在膠囊咖啡，以及即飲產品線等，其實都讓你在星巴克門店停留的時間變短，當然，星巴克想要更高的頻次。</div>
<div>
	&nbsp;</div>
<div>
	&nbsp; 而這家全球最大的巨型工廠店，更像是一種姿態，而非目的。</div>
<div>
	<img alt="" src="/uploads/allimg/170116/8-1F116095624a0.jpg" style="width: 428px; height: 300px;" /></div>
'

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