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“前11個月全國餐飲收入實現20996億元，增長13.4%，保持自8月份以來的小幅回升態勢。”這是中國烹飪協會會長蘇秋成在12月15-16日的全國餐飲業重點企業轉型升級經驗交流會上透露的。</p>
<p>
爲在全國餐飲業中深入學習貫徹十八大精神，總結中國烹飪協會“增強信心，積極應對，攻堅克難，轉型升級——中國餐飲業領軍企業家高峯會議”精神的落實情況，交流各地領軍餐飲企業轉型升級經驗，規劃下一步餐飲業發展思路，12月15-16日，由中國烹飪協會主辦，北京市餐飲行業協會、北京烹飪協會、重慶市飲食行業協會、重慶市餐飲商會、山東省烹飪協會、廣東省餐飲服務行業協會、雲南省餐飲與美食行業協會等行業組織支持的全國餐飲業重點企業轉型升級經驗交流會在北京召開。</p>
<p>
蘇秋成會長在致辭中表示，前11個月全國餐飲收入實現20996億元，增長13.4%，保持自8月份以來的小幅回升態勢，但全年難以突破14%。餐飲業要鞏固回升向好勢頭、主動求新求變，加快向技術驅動轉型、科學管理轉型、智能服務轉型、綠色低碳轉型，全面優化產品結構、創新經營模式、拓展服務領域、提升文化創意，實現傳統產業現代化。他認爲，餐飲業轉型升級是一個戰略性、全局性、系統性的變革過程，必須堅持在發展中求轉變，在轉變中促發展。他要求廣大餐飲企業的企業家們要思想先於行動，必須清醒認識到轉型升級的重要性、艱鉅性和長期性，進一步增強堅定性、自覺性和主動性。要把握好轉型升級中市場導向和協調發展的原則，處理好專業化和多元化關係以及發展階段和轉型路徑的關係。他希望領軍企業家們要勇於擔當，繼續發揮先鋒表率、導向引領、示範帶動作用，以更大的力量和智慧不斷把轉型升級推向深入，共同開創我國餐飲業發展的新局面。</p>
<p>
會議期間，代表分別就誠信鑄就品牌、信息化促進效率、服務提升品質、向節約要效益、科學管理助推企業發展等幾方面轉型升級成功經驗進行了交流。狗不理集團董事長張彥森暢談了老字號狗不理傳承品牌創新發展模式的成功經驗，全聚德副總經理施炳豐和西飲集團吳文華總經理分別介紹了企業實施信息化改造推動品牌提升的成功經驗，迪歐咖啡楊華生副總經理分享了企業運用新媒體開展現代營銷的經驗，金百萬鄧超董事長向代表們展示了金百萬打造5公里半徑的社區餐飲數字化商圈的商業模式規劃，陶然居嚴琦董事長介紹了陶然居統籌城鄉發展的“一核帶五改”的“陶然居模式”。兩岸咖啡金梅央總裁、舜和郭有餘副總裁分別介紹了企業開源節流、優化管理的成功經驗，味千束建羣副總裁分享了中央廚房爲味千節能增效帶來的實際利好，和合谷趙申董事長介紹了和合谷通過工業化生產實現的中式快餐產業化發展經驗，小南國餐飲控股有限公司總裁康捷暢談了小南國通過優化內部管理、用優化提升效率、以管理促進發展助推企業逆勢上揚的成功經驗。</p>
<p>
最後，領軍企業家們共同發佈了北京宣言：認爲餐飲業轉型升級刻不容緩，倡議創造面向未來的生態文明，呼籲共同優化市場發展環境，承諾不斷提升餐飲消費滿意度，相信餐飲發展將贏得美好未來。</p>
(責任編輯：獅子座)</td>
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