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'專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style ) 俗話說贈人玫瑰,手留餘香,而每個女孩兒的心底都有一個開花店的夢想。太原市親賢北街的一間工作室裏,就隱匿着這樣一位性格灑脫的90後摩羯座女孩兒,利用自己獨特的創意美感,把鮮花和咖啡當成了自己' |
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'<p style="margin: 28px 0px 0px; padding: 0px; font-size: 16px; text-indent: 2em; line-height: 28px; font-family: \'Microsoft Yahei\'; color: rgb(64, 64, 64); text-align: justify;">
<img alt="" src="/uploads/allimg/170607/3-1F60G10KSa.jpg" style="width: 564px; height: 564px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
<br />
俗話說贈人玫瑰,手留餘香,而每個女孩兒的心底都有一個開花店的夢想。太原市親賢北街的一間工作室裏,就隱匿着這樣一位性格灑脫的90後摩羯座女孩兒,利用自己獨特的創意美感,把鮮花和咖啡當成了自己創業的起點。不同的是,在3年的創業生活裏,她已經尋找到屬於這個傳統商業模式中的全新領域。<br />
5月21日,記者見到還在鮮花叢中忙碌的青貓(化名),以及她剛剛爲客人們準備的幾份花藝手作咖啡。乍看之下,這些盛放咖啡的杯碟各有不同,每一個碟子上都放有一枝包裝精美的鮮花,而在豐富的泡沫上還漂浮着不同種類的小朵鮮花。嘗一口在嘴裏,味道居然也是各有不同。<br />
青貓說,調製的每一杯咖啡,從口味到鮮花設計,都是根據客人的不同心情現場製作的。<br />
與人們印象中那些同類經營者不同,青貓自詡是個朋克少女,而之所以想到創業,就是覺得“人活一世,必須要給自己留下點值得回憶和驕傲的東西,但我又不想做的跟別人一樣,所以就在自己擅長的咖啡和鮮花之間動起了心思,想看看能不能做出自己的品牌。”<br />
經過近一個月的嘗試和市場調研,花藝手作咖啡成爲青貓品牌“Art of Miss Flower”的王牌產品。簡單來說,就是在客人點單之前先和客人攀談幾句,瞭解清楚客人當時的心情狀態,再爲客人制作相應的花藝手作咖啡,特別是咖啡豆和花材的選擇既要口感搭配,外觀看起來也要契合客人當天的心情。<br />
既然選擇了一條全新的創業之路,在客戶的定位上就需要做到精準,薄利多銷固然是一種商業運作的方式,但在這個90後女孩眼中,服務小衆也未必不能獲取成功。<br />
每一份花藝的搭配都要爲客戶提供獨一無二的服務感受,所以對每個月湧來的訂單,青貓都會主動進行調控,不會接很多訂單,有時候還會拒絕一些,“訂單量基本穩定在50個左右,我不是爲了賺多少錢才創業的,我是爲懂得享受生活的人去服務的。所以對於花材品質、包裝搭配,我是需要根據客戶量身設計,即使有時候會慢一點,但客戶羣體的高端品質還是可以保證的。”</p>
<br style="color: rgb(64, 64, 64); font-family: \'Microsoft Yahei\'; font-size: 16px; text-align: justify;" />
<span style="color: rgb(64, 64, 64); font-family: \'Microsoft Yahei\'; font-size: 16px; text-align: justify;"> 想要準確把握客戶的興趣愛好和性格特質,溝通就成了青貓每日的工作主題,很多當初抱着獵奇心態前來體驗的客戶,如今都成了她可以一起約飯逛街的朋友,彼此的默契甚至用一個眼神就已經傳遞出來了。“現在不少多年的回頭客過來買花藝咖啡或者定製花材,基本都是說一句 你懂的 然後就拿着東西稱心如意地走了。對於他們的這份信任,也是我創業幾年以來倍感欣慰的事,未來我會考慮定期做一些主題活動來倡導美好生活方式,比如 故事換鮮花 ,倡導更多人愛上鮮花爲我們帶來的美好生活。”</span>' |
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