哥倫比亞很清楚營銷的價值，也很早便開始建立
哥倫比亞咖啡品牌形象。1958年創造出哥倫比亞咖啡代言人農夫胡安·瓦爾德茲（Juan Valdez）這個人物，可以說是他們最大的成功。
Columbia is very clear about the value of marketing, and it has also begun to build a brand image. The person who created the Columbia coffee spokesperson, Juan Valdez (Juan Valdez) in 1958, could be said to be their greatest success.
●胡安·瓦爾德茲 /Juan Valdez/
胡安·瓦爾德茲與他的騾子成爲哥倫比亞咖啡的代表，他們的圖像在咖啡包裝上隨處可見，也表現在不同的廣告活動上，過去幾年來由三位不同演員扮演。胡安·瓦爾德茲成爲了一個容易辨識的品牌（尤其在美國），同時也增加了哥倫比亞咖啡的附加值。因早期的營銷標語如“高山咖啡”（Mountain Grown Coffee）以及不斷以“100%哥倫比亞咖啡”做推廣，使得哥倫比亞咖啡在全球消費者心目中有了獨特的地位。
Juan Valdez and his mule to become the representative of Colombian Coffee, their image in the coffee packaging everywhere, but also in different advertising campaigns, the past few years by three different actors. Juan Valdez became a recognizable brand (especially in the United States), and also increased the value of the Colombian Coffee. Because of the early marketing slogans such as "Mountain Grown Coffee" and the continuous promotion of "100% Columbia coffee", Columbia coffee has a unique position in the global consumer's mind.
●哥倫比亞咖啡生產者協會 /FNC/
這一切的營銷推廣計劃是由哥倫比亞咖啡生產者協會（簡稱FNC）所發起執行的。協會成立於1927年，對咖啡產業來說相當不尋常。雖然許多國家都有各種組織專門從事外銷與推廣事宜，但鮮少有規模如此龐大而複雜的組織。
The marketing plan for all this is carried out by the Columbia coffee producer association (FNC). The association was founded in 1927 and is quite unusual for the coffee industry. Although many countries have a variety of organizations specializing in export and promotion matters, few have such a large and complex organization.
◆ 哥倫比亞 🇨🇴 Columbia｜大型咖啡園
爲推廣哥倫比亞咖啡，FNC創造出兩個術語“Supremo”與“Excelso”，值得注意的是，兩者與咖啡豆大小有關，但無關質量。混合的咖啡豆經機器篩選再依大小進行分級。
In order to popularize Columbia coffee, FNC created two terms "Supremo" and "Excelso". It is worth noting that they are related to the size of coffee beans, but not related to quality. The mixed coffee beans are screened by machine and then classified according to size.
●咖啡口感 /Coffee taste/
哥倫比亞咖啡帶有許多不同的氣味 /Smell/
有的濃郁呈現巧克力味 /Rich/
有的宛如果醬版甜美，帶着果香 /Fruit/
各個產區之間存在極大差異 /Area/
前街咖啡烘焙的哥倫比亞咖啡豆在品牌和品質上都有充分的保證。而更爲重要的是，性價比極其高，一盒227克，價格僅有95元。按照每杯咖啡15克粉來計算，一包可製作15杯咖啡，每杯僅需要6元左右，比起咖啡館出售動輒幾十塊一杯的價格來說可謂良心推薦。
