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'三頓半咖啡有實體店嗎 三頓半咖啡是哪個國家的 三頓半咖啡如何' |
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'專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ） 三頓半冷萃咖啡 粉 當下熱門的咖啡飲品，與傳統高溫處理方式不同，採用低溫冷萃的形式，減少雜味和酸感，口感順滑細膩 線上咖啡品牌 三頓半 順着商用變家用的思路，延伸了現有的咖' |
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'<div>
<img alt="" src="/uploads/allimg/190131/18-1Z131152S3539.jpg" /><br />
<h2 style="padding: 0px 0px 0px 28px; margin: 0px 0px 0.8em; outline: 0px; zoom: 1; font-size: 19px; font-weight: normal; color: rgb(51, 51, 51); box-sizing: border-box; border-width: 0px 0px 2px; border-bottom-style: solid; border-bottom-color: rgb(80, 193, 233); font-variant-numeric: inherit; font-stretch: inherit; line-height: 30px; font-family: "ヒラギノ角ゴ Pro W3", "Hiragino Kaku Gothic Pro", メイリオ, Meiryo, "ＭＳ Ｐゴシック", sans-serif; vertical-align: baseline; position: relative; width: auto;">
<span style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; font-size: 16px;"><font style="padding: 0px; margin: 0px; outline: 0px; zoom: 1; box-sizing: border-box; vertical-align: inherit;">專業咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房（微信公衆號cafe_style ）</font></span></h2>
</div>
<div>
<a href="https://www.gafei.com/kafeifen/20190131129496.html">三頓半冷萃咖啡</a>粉</div>
<div>
</div>
<div>
</div>
<div>
當下熱門的咖啡飲品，與傳統高溫處理方式不同，採用低溫冷萃的形式，減少雜味和酸感，口感順滑細膩</div>
<div>
</div>
<div>
</div>
<div>
線上咖啡品牌“<a href="https://www.gafei.com/kafeifen/20190131129496.html">三頓半</a>”順着商用變家用的思路，延伸了現有的咖啡場景，降低了精品咖啡的飲用門檻。即便你是咖啡小白，也能輕易在家做出精品咖啡。</div>
<div>
</div>
<div>
</div>
<div>
三頓半成立於 2015 年，定位家庭場景的線上精品咖啡品牌，提供 6 款咖啡 SKU，20 多款咖啡器具 SKU。2016 年推出冷萃濾泡咖啡，一年賣出 60 萬杯次。今年的新品冷萃即溶咖啡，單月銷售 2 萬多盒近 20 萬杯（每盒9顆），復購率達 60%。</div>
<div>
</div>
<div>
</div>
<div>
場景的轉變如何實現？</div>
<div>
</div>
<div>
</div>
<div>
器具設計。三頓半將手衝壺的出水口徑由市面上普遍的10mm 縮小到 4mm，避免了因技術不熟練導致的掛耳咖啡味道寡淡問題，無論是大師還是新人都可以衝出口感穩定的掛耳咖啡。</div>
<div>
</div>
<div>
</div>
<div>
即溶咖啡粉實現便攜性。<a href="https://www.gafei.com/kafeifen/20190131129496.html">三頓半咖啡</a>參與研發的 LABS （無損風味萃煉系統）採用低溫長時萃取的方式，萃煉出結晶狀的粉末，既保留了咖啡香氣與風味，粉末可以輕易在冷水、熱水、牛奶中速溶，免去器具、衝煮、濾泡的過程。飲用的場景從家庭進一步延伸到辦公室和外帶。</div>
<div>
</div>
<div>
</div>
<div>
原材料方面，<a href="https://www.gafei.com/kafeifen/20190131129496.html">三頓半咖啡</a>今年已經建成 2000 平米 SC 級咖啡烘焙工廠，所有咖啡均採用 SCAA（美國精品咖啡協會）評分80+ 的阿拉比卡咖啡豆，掛耳咖啡的綜合豆子成本在 150-160 元/公斤，冷萃咖啡約爲 180 元/公斤，速溶冷萃咖啡每顆 2.75 克，原材料成本就有 4 元。</div>
<div>
</div>
<div>
</div>
<div>
在渠道方面，線上佔比達 95%，毛利在50%以上，通過淘寶、小紅書、下廚房等幾十家線上電商平臺分銷，本月還將在天貓和京東開店。根據團隊提供的數據，消費者的分佈非常集中，60% 都在一線城市，年齡在 25-35 歲之間，女性居多。吳駿表示，未來在線下開店比較容易覆蓋到現有的用戶。</div>
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