作者:未知 來源:咖啡豆: 精品咖啡豆 > 前街咖啡熟豆豆單———————————— > 丘比特 > 2025-01-03 18:38:32
前街咖啡已可在Tmall選購,60種來自世界各地咖啡豆,新鮮烘焙 24H發貨。
Tmall link:https://qianjieshipin.tmall.com
或直接在淘寶搜尋 「前街旗艦店」
2016-09-20 11:20:37 責任編輯:未知
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title | '如何開好咖啡店?想開咖啡店、書吧,盈利前景如何? 需要多少錢?' |
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content | '<div> <div> <span style="font-size: 14px;"> 想開家咖啡店,或者想把你的店經營好,你得先學會算賬。咖啡館主可以不會做咖啡,但一定要會算賬。只有通過最真實的數據,你才能發現你店裏的真實情況,從而進行挽救調整。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 什麼是物料成本?</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 所謂物料成本主要是指經營過程中能夠產生效益的物料成本之和,例如:食品和飲料的製作原料成本、直接的零售商品成本、各種包裝物的成本,以及店中使用的各種清潔用品的成本等。如果你月銷售收入約爲30000塊,而其中大約10000塊是爲產生這部分收入的物料成本花費,那麼你的物料成本率就是33.3%(10000÷30000)。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 咖啡行業的物料成本率</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 在咖啡行業中,物料成本率一般應該控制在30%-35%之間。如果你的成本高於這一比率,比如達到40%-45%,那麼你的生意就很難盈利了。通常,你營業額的1/3是你的物料成本,1/3是你的勞動力成本,剩餘的1/3營業額在支付各種費(如房租、保險、設備維修、設備折舊等)之後剩餘的部分就是你的利潤。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 現在你還覺得開咖啡店很賺錢嗎?</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 是否需要控制物料成本?</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 首先,你需要知道你在一定時期內(一般以月爲單位)淨物料成本或者叫理想化的物料成本。其次,你需要能夠計算出這段時期內,你真實的物料成本是多少。你只有真正知道了你的淨物料成本和真實物料成本之後,通過比較,你才能知道你的經營過程中是否有物料成本控制的問題。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 你的目標應該是讓你真實的物料成本儘量接近理想物料成本的數額,當然你永遠不可能做到兩個數值完全一樣。如果你做到了,那麼你的經營就是完美而無人能超越的了,也就是說你在經營過程中沒有任何細微的錯誤,沒有任何損耗和浪費。相信我,這是完全不可能的。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 實際物料成本與淨成本的誤差</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 通常真實物料成本率和淨成本率之間的差值在1%-1.5%之間,這都屬於可以接受的範圍。那營業額爲30000塊來說,如果偏差在1%-1.5%的話,也就說明大約有300-450塊的成本是由於誤差、損耗或者浪費造成的,也就是相當於每天浪費約10-15塊。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 僅看數字,這看起來是個不小的數,但如果你考慮到每日一些偶然的操作失誤來看,或者僅僅是每天只做咖啡時灑落的一些咖啡粉,以及一些放置到塊過期的小點心,無奈半價銷售或者是索性讓自己的員工喫掉,或者直接扔掉,那麼10塊錢的可真不算是個大數了。但是如果你的實際物料成本與你的淨物料成本之差大約3%,甚至達到4%或5%的時候,這時你就有必要關注一下了,因爲如果每月成本損失達到1500塊,也就是說每日近50塊,這說明你在經營中可能有一些嚴重的錯誤,你必須進行更正或修改。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 如何計算物料成本?</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 想要計算出準確的物料成本,你首先需要計算出你所銷售的每樣產品的精確用料和成本數。對於那些你直接進貨,僅進行零售的商品,如各種咖啡器具、已經制作好的成品蛋糕、灌裝好的飲料等,這些計算起來比較容易。而對於那些你僅是買來原料,還需要進一步加工生產的物品,計算起來就比較費事了。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 以星巴克分例,計算一杯咖啡的成本</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 星巴克熱飲:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 小杯 230ml左右 8盎司</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 中杯 350ml左右 12盎司</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 大杯 479ml左右 16盎司</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 超大杯 590ml左右 20盎司<br /> <br /> <br /> <img alt="" src="/uploads/allimg/171104/11-1G1041I6495B.jpg" style="width: 539px; height: 486px;" /></span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 以12盎司的中杯咖啡爲例:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 雙份意式咖啡</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 咖啡豆60元/磅÷40杯單份意式咖啡=1.5塊/份意式咖啡 x 雙份量---- 3塊</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 牛奶</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 一盒維記牛奶11元,可以做5杯拿鐵,每杯咖啡-- 2.2塊</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 其他輔料 ((包括紙杯蓋、餐巾紙、紙盤、塑料袋等)) ---- 1.3塊</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 原料總計 ---- 6.5塊</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 計算月度淨物料成本</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 只要你計算出了你銷售產品的淨物料成本,你就可以計算你的月度淨物料成本了。你只需要用銷售量來乘以相應的淨物料成本就可以了,然後再將其加總。現在你就有了月度的淨物料成本,如果你的運營和操作沒有任何失誤和浪費,這些物料就將最終形成你的銷售額。如果你用這個淨成本數額除以你的整月的銷售收入,得出的百分比數高於35%,就說明的產品定價過低,需要提價。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 既然你已經瞭解了物料的淨成本,現在就需要計算出你在實際經營過程中的實際的物料成本。要計算出實際的物料成本,你需要計算出一個月的消耗用品量,這包括你所有直接銷售的食品、製作原料、各種外帶紙杯、其他耗材(包括紙杯蓋、餐巾紙、紙盤、塑料袋等),另外還包括各種清潔用品,如洗手液、清潔藥劑、咖啡機清潔粉等,如果你的店裏還銷售旅行馬克杯、各種小器具、音樂CD、文化衫等,這些物品的成本也包括其中。如果有些物品只是使用了一部分,那麼使用了的比例計算就可以了。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 計算消耗物品實際成本總量</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 列出所有使用物品的清單,並分類,飲料類的一類、食品類的一類,如此類推,用品類、紙杯類等等。這樣你就不單單能夠看到實際成本總和,你還能看到各類物品分項成本。如果你的總成本有問題,這樣你就能一目瞭然,找到到底哪部分有問題了。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 你將不同物品的使用數量分別乘以他們的單價,再進行加總,你很容易就得到你店內消耗物品實際成本總量了。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 對於控制當月的用品量,首先需要詳細的記錄所有你本月新購入的用品,爲了更好的記錄,你可以建立一個分類賬簿,在不同欄目裏計入相應的購入產品。這樣你不僅記錄了購入物品的總量,同時對於不同物料的購入量也一目瞭然。在月末,你只要將不同欄目的內容加總,就得出了本月新購入用品的總量。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 最後,計算物料成本率</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 有了清單細項和當月的採購清單細項,你就很容計算出你當月的實際物料成本用量了,再除以你的銷售額,就得到了你當月的物料成本率,公式如下: 上期結餘+本期購買量-期末結餘=物料成本÷銷售額=物料成本率</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 通過分類,你對每類物品用量將非常清楚,再用使各項用掉的物料除以這部分物料所直接產生的銷售額,你就得到了各項物品成本佔銷售額的比例,如果將所有項目成本加總再除以銷售額,你就得到你本月的物料成本率。在所有物品中,唯一不直接影響銷售額的物料應該是各種清潔物料。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 通過比較理想物料成本和實際物料成本,再通過物料的細項分類列表,你很容易就看到你在經營過程中的問題所在,然後你就能夠有針對性的進行修正和調整。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 然而,學會算賬是不是就一定能夠起死回生?挽救小店於水深火熱或者保證新店開張紅紅火火?賺得盤滿鉢滿?</span></div> <div> <span style="font-size: 14px;"> </span><span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 來自咖啡館長的經驗</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 不怕俗,就怕冷!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 在你開業的時候你就要準備好一切的宣傳策略,開業就要營造一個火爆的場面,開始免費的產品品嚐會。這樣的活動大可都是招待自己的朋友,這樣又招待了朋友又做出了人氣,開業弄的越轟動越好,不怕俗,就怕冷!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 寧送禮,勿打折!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 既然你的點單數就少你爲什麼要打折呢?這不更是降低自己的客單價麼?我們要做的是拉起客單價,實行來一個宰一個策略。做套餐,牛扒、沙拉、湯、咖啡、甜點湊在一起標價68、98那都看你成本了。套餐一定要顯得超級實惠,讓顧客有種沒點套餐能後悔三天的感覺。既然客人今天來你的店了,說明他早就準備出了一定數額的錢來消費,你就用最誘惑的東西把他的錢掏出來吧。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 服務員是重點!服務員是重點!服務員是重點!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 服務員是重點!生意不好,就算裁掉媳婦也不能讓一個優秀的服務員離開,他們是戰鬥在最前線的。“先生,你點的一杯卡布是嘛?那您可以看一下我們新推出的下午茶套餐,既有您想點的卡布還能搭配一份乳酪蛋糕,而且價格只比您單點貴10塊錢” 如果是我,我絕對經不住一個長相甜美,聲音溫柔的女生這麼跟我推薦,不就是10塊錢嘛!!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 喫完了蛋糕和咖啡服務員要會主動上去撤空盤,然後再次微笑“先生,您需要再點份冰欺凌嘛?我們店的冰欺凌可是意大利進口的呦,25塊錢3個球,你還可以跟這位漂亮姐姐一起品嚐”然後再次掛起迷人的微笑。奶奶的,25,還能一起品嚐,今天是來相親的,正好接這個話題挑逗下。買了! 看看,一位可愛的優秀員工是多麼重要阿!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4 買套餐送保時捷!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 既然已經在賠錢了幹嘛不讓他賠的更有意義一點? 每天都在乾耗,覺得開店是個悲劇。既然都已經悲劇了,你還在乎再悲劇多一點麼?爲什麼不釜底抽薪一把。奶奶的!今天全場啤酒1塊1瓶。新品咖啡免費品嚐!買套餐送保時捷!既然是做活動嘛,就讓他給力起來。開店就是玩嘛,你想辦法玩的開心了,顧客也就玩的開心了。所有活動要以顧客爲基礎,如果連你自己都覺得不值誰還來阿。1塊錢的啤酒你會喝不?我會!</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 總結</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 有句話說的好:錢從來都是省出來的,而是賺回來的。教你計算成本,只是爲了方便管理,改善運營,要想把店面的利潤提升起來,主要還得靠開源,而不是節流。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 最後,奉勸各位想開店而又還沒開的小夥伴,先買個計算器,好好算一算這筆帳。各位開了店的小夥伴,多總結一下自身的經營狀況,想點辦法多賺點錢纔是硬道理。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 店長是一家店的靈魂。除了嫺熟店內事務,懂得開店經營策略,會帶人、管人,都是一位好店長需要的本領。但是在日常營運的過程,有些決策管理過程要特別注意。我們整理出8個常見迷思,提醒經營者誤踩地雷,也幫助店長們站穩門市經營的腳步。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1. 快速展店≠錢潮湧入,要忠於品牌價值</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 優秀店長都會希望自己的店業績長紅,開更多分店、提供更多元的產品,滿足不同面向顧客的需求。但若是毫無節制地擴張,有可能造成市場定位失焦,模糊了苦心創建的品牌形象。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2008年,星巴克(Starbucks)快速展店,突破9000家大關,爲了持續衝高店數、刺激營收,不僅不在意店面裝潢,還多角化經營,跨入唱片娛樂、出版業等。當顧客走進門市,迎面而來的是與咖啡完全無關的填充玩具,撲鼻而來的是起司三明治的味道,咖啡的品質與口味也漸漸變得不一致……。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 這些轉變讓星巴克逐漸失去忠實客戶,也反映在不斷下降的來店人數與獲利數字,使創辦人霍華.舒茲(Howard Schultz)不得不回鍋接任首席執行官。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 他接手改造星巴克的第一件事就是迴歸品牌既有的市場定位,停止販賣三明治,也不再公佈分店營業額,讓員工擺脫業績束縛,把注意力再次回到咖啡、顧客、夥伴、體驗身上,深化顧客對品牌的認知,成功挽救品牌形象。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2. 說明≠教導,帶人不是嘴巴說說</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 「我已經教過好多次了,怎麼還學不會?」許多店長的心聲應該都是如此,認爲自己已經費盡脣舌教導員工,卻沒有獲得實質回饋。如果員工沒有表現出進退應對的基本禮儀,店長就必須反省。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 「說明」不等於「教導」,所謂的教導,要配合員工能力設置講解速度與進度;也要照順序親身示範給員工看,並解說每個步驟的意涵與重要性,員工運行時纔不會自行刪減步驟。接下來,讓對方試着做做看,這時教的人必須在一旁觀看,確認學習者哪些地方須改進,或哪個環節出錯。最後評價時,不要劈頭就批評員工做不好的地方,無論是多微小的優點,先稱讚他們,再提醒對方必須改善的部分。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3. 糾錯改正≠發怒罵人,別做情緒化店長</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 有另一種店長,看到員工做出不適當的行爲,怒火攻心,把「訓斥」跟「發怒」混爲一談,對員工怒吼。這樣反而會弄巧成拙,犯錯員工把怨氣化爲不滿,態度變更不好。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 懂得罵人的店長會等自己的怒氣平息,再出現在員工面前。而責罵時,只針對錯誤的言行或失敗之處評論,絕對不能說出否定對方人格或外表的人身攻擊,也不能翻舊帳,模糊焦點。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 要釐清導致錯誤的原因,纔有機會改正。可以藉由提問進行雙向溝通:「如果想避免同樣的錯誤,你覺得該怎麼辦?」引導對方自己找出改善對策。另外,也要顧及員工臉面,找個地點一對一私下責備,罵完後,也要適時安撫對方:「我相信你一定可以辦得到!」傳達對員工的信任。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4. 別人的成功≠可以完全複製,要汲取失敗經驗</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 不管是連鎖事業或擁有競業的產業,吸取經驗、汲取教訓都是必要的。對於成功案例,可以參考做法,也可藉由瞭解失敗的案例,做爲借鏡,不要再犯。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 不過,如果店長或集團沒有確實分享或蒐集市場信息,就有可能使店鋪犯同樣的錯。多數速食品牌進軍早餐市場都做得不錯,美國專做墨西哥料理的快餐店塔可鍾(Taco Bell)也想分一杯羹,以「能夠喚醒你的早餐」爲口號,推出香辣口味早餐,但沒想到大家不喜歡重口味的早餐,以失敗收場。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 值得一提的是,這其實不是塔可鍾第一次嘗試賣早餐,他們不但沒先弄清楚顧客真正想要的早餐爲何,也沒記取過去教訓,再度提供香辣產品給顧客。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 而和塔可鍾同爲美國百勝餐飲集團(Yum! Brands, Inc)旗下子公司的肯德基(KFC),在英國也曾推出類似的早餐菜單,市場反應也平平。百勝集團若能運用集團優勢,分享子公司的經驗,讓大家從這些經驗中學習,修改產品,或許能更早獲得成功。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 5.自身經驗≠工作規則,別當蠻橫店長</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 能帶領店鋪業績蒸蒸日上的店長,有極大比例是屬於「自我要求高」的類型,他們會不斷思考,怎樣才能讓工作更有效率、運用哪種行銷手法才能提升營業額。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 不過,這類原先表現突出的員工,一旦升任店長,有個致命的缺點:試圖把自我價值觀、好惡等投射到店鋪經營。因爲他們會不斷思考、摸索出「自以爲」更好的工作方式,也會要求員工立刻運行。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 大部分的店都設有內部規則和工作守則,一方面是作業方便,另一方面也是體現企業經營理念。如果店長擅自改變店鋪運作模式,乃至於下達與營運規則相悖的命令,會讓員工無所適從。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 好的店長不會將自以爲輕鬆的工作方式,強加在員工身上,在下達指令時,也不會用「工作守則都有寫,照做就對了!」的口吻命令,而是用明理的語氣向員工具體說明遵守規定與工作守則的意義,才能進而發揮激勵員工的效用。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 6. 制定SOP≠沒有風格,要提供穩定的服務品質</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 許多店長認爲制定SOP(標準作業進程,Standard Operating Procedures)是屬於連鎖企業的專利,一間小小的店鋪,應該不需要大費周章訂定SOP。不過,SOP有兩層意義:規範作業流程及風格展現(Style of Performance),「一家店要先有標準化作業流程,才能精準呈現自己的風格主張。」先釐清品牌理念,再從理念發展成具體的SOP,讓品牌理念不會因不同人運行而有所差別。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 以臺灣自有品牌Cama Café爲例,他們將自己定位爲「專業」「新鮮」「具親和力」的「高品質」咖啡,這些都是難以量化的形容詞,必須透過明確定義的SOP,才能將品牌理念清楚傳達給內部同仁。他們把品牌名稱轉化成動詞:精心手選(Carefully granted)、頂級技術(A-ranked brewing)、新鮮烘焙(Mellow roasting)及隨時享受(Anytime delivery),並詳列SOP,讓員工能在作業時能理解必須這樣做的原因,提供顧客一致化的服務,讓顧客有感。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 7. 工作氣氛好≠顧客滿意度高,員工有錯要糾正</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 有些店長因爲注重人際關係,不希望自己被同事討厭,對於員工犯錯,不會嚴格訓斥。《爲什麼員工一週就離職》裏提及,店長之所以要學會「訓斥」員工,是因爲發現同仁的言行或思考方式有錯誤或漏洞,爲了讓他們變得更好所做的教育性提醒或建議。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 如果把職場人際關係擺在顧客滿意度之前,無法開口斥責,那麼店鋪的紀律就會鬆散,員工會認爲「就算我錯了,只要適時認錯,店長也會原諒我」。對員工來說,這裏也許會是個工作輕鬆、愉快的職場,但對客人來說,卻是讓人不愉快的店鋪。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 好店長應該要堅守「以顧客滿意度爲優先」,就算會被同仁討厭,也要爲店鋪營造讓顧客喜愛的環境。秉持此信念,不僅在訓斥員工時會有基準,員工在被糾正錯誤時,也能知道大家是爲了同一個目標在努力。</span></div> <br /> <br /> <br /> <span style="font-size: 14px;">專業的配置,卻做不出專業的咖啡</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 很多“精品”、“專業”,其實都是假“專業”,因爲很多人都只把最好的留給自己!至於消費者,管他的,反正他們又不懂。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 很多人以爲咖啡館的專業是設備很多,機器很大臺,器材擺滿滿,服務很親切,講起咖啡頭頭是道。但是他煮出來的咖啡總是沒有他說出來的咖啡那麼神。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 這種專業是空殼子的專業。用金錢堆砌出來的專業。這種專業在連鎖加盟店裏最多。千篇一律的說辭,就像那本賣了三、四十年的咖啡書一樣的食古不化。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 這種專業是隻想要賺錢的專業,不是做咖啡的專業。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 但是誰不想賺錢呢,開店做生意不就是想賺錢嗎?但是許多人老是把開咖啡店當作是在過家家,鍋碗瓢盆一擺,吆喝兩聲,就做起來了。然後呢?既然是過家家,那當然要做好隨時收攤的準備啦!</span></div> <div> <br /> </div> <div> <span style="font-size: 14px;"> 一個咖啡店店長自述</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 在開店之初的半年內,我試擔當了店長一職,對於一家店的經營或多或少有了很多基本的認知。而在此之後更多的是做爲一名咖啡師,從側向觀察兩家店的經營狀況與店長的工作情況。也因爲這樣的機會,看到了很多以前在職期間容易忽略的問題。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 在我看見的咖啡店店長大多數是技能優秀者,他們能做出一杯賞心悅目的咖啡,贏得很多顧客與老闆的青睞,卻對於店內財務狀況知之甚少。在我接受咖啡培訓之初我就看到了這樣的一張圖:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 那時候的我或許只是需要關注出品質量與技能知識,但這張圖對我的印象極其深刻。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 如今我對它的理解或許是:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 咖啡師:出品質量,技能知識</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 老闆:營運效率 財務狀況</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 店長:營運效率 財務狀況 出品質量,技能知識</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 我爲什麼說店長需要涵蓋這四面?</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 例:店長需要提高營運效率,對於出品的要求與技能需要熟知</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 而財務狀況無非是開源節流,這對於咖啡操作與出品所需的物料也息息相關。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 這四面更像是一個木桶的四面,裏面承載的是店內盈利。缺一面都不可,不分先後,店內的機會點,一定會在店長這四面中的短板中體現出來。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 以下是我認爲店長必須具備的一些素養與技能:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 領導力-設立團隊的目標,提升整體團隊能力,並且以身作則。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1.<span class="Apple-tab-span" style="white-space: pre;"> </span>在發生一些突發狀況時能保持冷靜,併爲小夥伴做出積極的榜樣</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2.<span class="Apple-tab-span" style="white-space: pre;"> </span>能制定一些行動計劃(例:單品銷售,蛋糕銷售)來完成老闆給予的目標與期望。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3.<span class="Apple-tab-span" style="white-space: pre;"> </span>能委任具有相應能力的員工完成工作(追蹤與指導在此環節必不可少)</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4.<span class="Apple-tab-span" style="white-space: pre;"> </span>經常審查店內環境和營運目標,能認識問題,找到相應機會點,對店內小夥伴進行培訓和指導</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 計劃與執行-爲團隊制定營運計劃,加以管理執行,並能對結果做出相應評估</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1.<span class="Apple-tab-span" style="white-space: pre;"> </span>監控和管理店內員工編制情況,做好夥伴的職業規劃與人才的招募,從而滿足和維持店內的營運需要。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2.<span class="Apple-tab-span" style="white-space: pre;"> </span>能制定一些交接溝通工具,運用判斷力經常性的對店內團隊的溝通信息進行篩選,清楚明確的進行溝通。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 業務需求-通過顧客的回饋,瞭解顧客及門店所在社區的業務需要</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1.<span class="Apple-tab-span" style="white-space: pre;"> </span>運用溝中營運工具制定計劃。(班表、營運月報、季度營運回顧、庫存管理)</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2.<span class="Apple-tab-span" style="white-space: pre;"> </span>運用外部的資源支持店內營運,並執行地區性和區域性活動。(人力儲備,市場營銷,業主活動)</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3.<span class="Apple-tab-span" style="white-space: pre;"> </span>運用一些信息工具(微信、微博、大衆點評、客訴留言)分析門店業績趨勢和存在問題。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 員工發展/團隊建設-爲小夥伴提供指導、回饋和發展機會,來建設出高效率的團隊</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1.<span class="Apple-tab-span" style="white-space: pre;"> </span>理解夥伴的動機、需求及關注的問題,同店內團隊建立並保持積極良好的關係</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2.<span class="Apple-tab-span" style="white-space: pre;"> </span>確保夥伴遵紀守法並知道營運需求</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3.<span class="Apple-tab-span" style="white-space: pre;"> </span>以身作則不斷提升咖啡技能,並及時分享。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4.<span class="Apple-tab-span" style="white-space: pre;"> </span>鼓勵激勵團隊成員完成業績目標。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 5.<span class="Apple-tab-span" style="white-space: pre;"> </span>運用和示範管理與實踐,營造出相互尊重的工作環境</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 在以上的這些要求當中或多或少會有一些星巴克管理的影子,但我通過一些實踐與觀察,我認爲這幾點對於店長卻必不可少。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 咖啡店長最基本要求與職業素質</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1、公司營業店的代表人, 從你成爲店長的一刻起,你不再是一名普通的員工,你代表了公司整體的形象,是公司營業店的代表,你必須站在公司的立場上,強化管理,達到公司經營效益之目標。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2、營業額目標的實現者 你所管理的店面,必須有盈利才能證明你的價值,而在實現目標的過程中,你的管理和以身作則,將是極其重要的,所以,營業額目標的實現,50%是依賴你的個人的優異表現。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3、營業店的指揮者 一個小的營業店也是一個集體,必須要有一個指揮者,那就是你,你不但要發揮自己的才能,還要負擔指揮其他員工的責任—— 幫助每一個員工都能發揮才能,你必須用自己的行動、思想來影響員工,而不是讓員工影響你的判斷和思維。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 一個咖啡店長前期準備</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 可以先從員工的優質服務,培訓,店面形象等開始着手工作。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 咖啡店計劃一定要根據實際情況,要考慮與其他部門的協調、合作。才能具體落實與實施。要經營好咖啡店,店長每月做好以下七項計劃:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> (1) 營業額計劃。即營業額方面要達到的目標,也就是咖啡店在一定日期(以月爲單位)內應達到的營業目標。這個目標要根據不同的時間、季節、市場狀況、過去達到過的營業額以及今後採取的經營策略、方向和有何營銷計劃、物價情況等綜合考慮予以確定。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> (2) 商品計劃。即爲了實現上述的營業收入額計劃擬定產品各要實現多少營業收入,然後再擬定重推哪些產品。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> (3) 採購計劃。根據上述商品計劃,爲了使採購資金得到有效運用並達成商品構成的平衡,實際進行採購時,必須針對設定的商品種類和數量安排採購。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> (4)銷售促進計劃。咖啡店是定點營業。但是我們不能坐等客人來,必須採取積極促銷的做法,主動去想如何吸引顧客來店消費。因此,必須加大廣告宣傳的力度,宣傳可以利用海報、傳單、郵寄信函等媒體來實現,另外也可以採用聯誼簿、問候卡、問候電話等方式加強與顧客的聯繫。選擇良好時機舉辦一些促銷發佈會、展覽會、招待會等方式也是可以採取的。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> (5) 人力資源計劃。爲了達到設定的經營目標,店長必須做好人力資源計劃,包括招聘、選拔、培訓、考覈等一系列人事計劃。做到事與人的適宜,即“合適的人在合適的位置”,充分發揮人的作用,並不斷提高全體人員的綜合素質。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> (6) 經費計劃。經營經費的分派是管理的重點工作。通常可以將整個咖啡店的經營經費分爲人事類費用(薪資、伙食費、獎金等)、行政事業費(稅金、管理費等)、設備類費用(修繕費、租金等)、維持類費用(水電費、消耗品費、雜費等)等。也可依據其性質劃分成固定費用和變動費用。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> (7) 財務計劃。店長在營運咖啡店資金的收支要有完整的計劃,以便使資金合理的分配和使用,並且能根據收入與支出的結算表來加強管理與控制。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 一個咖啡店長具體工作:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1. 瞭解品牌的經營方針,依據品牌的特色和風格執行銷售策略。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2. 遵守公司各項規定,執行上級指示,完成公司下達任務。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3. 負責管理咖啡廳的日常工作,監督考覈服務員的工作表現,及時反映員工動態, 並對服務人員進行培訓。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4. 負責盤點、帳簿製作、交接的準確無誤。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 5. 負責店鋪內貨品補齊,商品陳列。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 6. 協助主管處理與改善咖啡廳運作的問題。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 7. 協助主管與所在商場的溝通與協調。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 8. 定時按要求提供周圍品牌公關推廣活動。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 9. 瞭解周圍競爭對手銷售情況,登記並提供每天店內客流量資料。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 10. 激發員工工作熱情,調節咖啡廳溫馨的氣氛。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 店長的工作重點:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 作爲一個有責任心的店長,對於每天的工作細節,都要留心。店面營運通常分爲三個時段。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 營業前:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1.開吧,開啓電器及照明設備。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2. 帶領店員打掃店面衛生。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3. 召開晨會:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> ① 公司政策及當天營業活動的公佈與傳達。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> ② 前日營業情況的分析,工作表現的檢討。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> ③ 培訓新員工,交流成功工作技巧。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> ④ 激發工作熱情,鼓舞員工士氣。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4. 清點備用金。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 5. 覈對前日營業報表,傳送公司。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 營業中:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1. 檢查服務員儀容儀表,整理工服,佩帶工牌。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2. 咖啡廳的店長需督導收銀作業,掌握銷售情況。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3. 控制電器及音箱設備。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4. 備齊包裝紙、包裝袋,以便隨時使用。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 5. 維護咖啡廳、庫房的環境整潔。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 6. 及時更換櫥窗產品展示,及銷售中的商品陳列。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 7. 注意形跡可疑人員,防止貨物丟失和意外事故的發生。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 8. 及時主動協助顧客解決消費過程中的問題。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 9. 收集市場信息,做好銷售分析。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 10. 整理公司公文及通知,做好促銷活動的開展前準備和結束後的收尾工作。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 營業後:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1. 覈對帳物,填寫好當日營業報表。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2. 營業款覈對並妥善保存。留好備用金。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3. 檢查電器設備是否關閉。杜絕火災隱患。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4. 專賣店檢查門窗是否關好。店內是否還有其他人員。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 人事方面:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1. 有權利參與營業人員的招聘、錄用的初選</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2. 有對員工給予獎勵和處罰的權利。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3. 有權利辭退不符合公司要求或表現惡劣的員工。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 4. 有權利根據員工表現提出調動、晉升、降級、辭退的意見。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 5. 有權利對員工的日常工作表現進行檢查和評定。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 6. 有權利對店內的突發事件進行裁決。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 貨品方面:</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 1. 有權利對公司的配貨提出意見和建議。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 2. 有權利拒收有質量問題的貨品。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 3. 對店內的貨品調配有決定權。</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 圖片:英國某咖啡館店長</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 所以,</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 店長的使命,</span></div> <div> <span style="font-size: 14px;"> </span></div> <div> <span style="font-size: 14px;"> 任重而道遠 !<br /> <br /> <br /> <img alt="" src="/uploads/allimg/171104/11-1G1041G3034X.png" style="width: 591px; height: 593px;" /></span></div> ' |
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( 0 => '111', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-youxuan.html', 'total' => 12, 'field' => array ( ), ), 115 => array ( 'id' => '115', 'pid' => '0', 'pids' => '0', 'name' => '商城', 'dirname' => 'shangcheng', 'pdirname' => '', 'child' => 1, 'childids' => '115,116', 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '中國咖啡網商城_中國咖啡商城網絡平臺_咖啡生豆批發報價', 'list_keywords' => '', 'list_description' => '主營咖啡機+咖啡生豆,咖啡商品豆,咖啡館烘焙豆+咖啡器具+咖啡機維修租賃服務', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '0', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '115', 'domain' => '', 'catids' => array ( 0 => '115', 1 => '116', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-shangcheng.html', 'total' => 25, 'field' => array ( ), ), 131 => array ( 'id' => '131', 'pid' => '0', 'pids' => '0', 'name' => '展會', 'dirname' => 'zhanhui', 'pdirname' => '', 'child' => 0, 'childids' => 131, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '0', 'namerule' => '{typedir}/{Y}{M}{D}{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '131', 'domain' => '', 'catids' => array ( 0 => '131', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-zhanhui.html', 'total' => 0, 'field' => array ( ), ), 137 => array ( 'id' => '137', 'pid' => '0', 'pids' => '0', 'name' => '認證', 'dirname' => 'renzheng', 'pdirname' => '', 'child' => 1, 'childids' => '137,138,328', 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 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'list_description' => '瞭解手衝咖啡的五大手法,手衝咖啡壺哪個品牌好手衝咖啡好喝嗎?什麼是手衝咖啡。手衝咖啡可以加奶嗎手衝咖啡一般怎麼喝,星巴克手衝咖啡有幾款,手衝咖啡15g衝多少水和咖啡手衝架。', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '18', 'namerule' => '{typedir}/{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '331', 'domain' => '', 'catids' => array ( 0 => '331', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-shouchong.html', 'total' => 18, 'field' => array ( ), ), 417 => array ( 'id' => '417', 'pid' => '0', 'pids' => '0', 'name' => '咖啡獵人', 'dirname' => 'kafeilieren', 'pdirname' => '', 'child' => 1, 'childids' => '417,418,419,420,421', 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '0', 'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '417', 'domain' => '', 'catids' => array ( 0 => '417', 1 => '418', 2 => '419', 3 => '420', 4 => '421', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-kafeilieren.html', 'total' => 4, 'field' => array ( ), ), 500 => array ( 'id' => '500', 'pid' => '0', 'pids' => '0', 'name' => 'tmp', 'dirname' => 'tmp', 'pdirname' => '', 'child' 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'咖啡視頻', 'dirname' => 'kafeishipin', 'pdirname' => '', 'child' => 0, 'childids' => 512, 'thumb' => '', 'show' => '1', 'setting' => array ( 'edit' => 1, 'disabled' => 0, 'getchild' => 1, 'linkurl' => '', 'urlrule' => 3, 'seo' => array ( 'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}', 'list_keywords' => '', 'list_description' => '', ), 'template' => array ( 'pagesize' => 20, 'mpagesize' => 20, 'page' => 'page.html', 'list' => 'list.html', 'category' => 'category.html', 'search' => 'search.html', 'show' => 'show.html', ), 'cat_field' => '', 'module_field' => '', 'html' => 0, ), 'displayorder' => '0', 'acount' => '0', 'namerule' => '{typedir}/{aid}.html', 'namerule2' => '{typedir}/list_{tid}_{page}.html', 'mid' => 'article', 'pcatpost' => 1, 'topid' => '512', 'domain' => '', 'catids' => array ( 0 => '512', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-kafeishipin.html', 'total' => 0, 'field' => array ( ), ), 677 => array 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'678', ), 'is_post' => 1, 'mobile_domain' => '', 'tid' => 1, 'url' => 'https://gafei.com/list-chayinbaike.html', 'total' => 9, 'field' => array ( ), ), ) |
urlrule | '/views-111214-[page].html' |
fix_html_now_url | '' |
my_web_url | 'https://gafei.com/views-111214' |
get | array ( 's' => 'article', 'c' => 'show', 'id' => '111214', 'm' => 'index', ) |
App.php | FCPATH/Fcms/Config/App.php |
Autoload.php | FCPATH/Fcms/Config/Autoload.php |
Cache.php | FCPATH/Fcms/Config/Cache.php |
Cache.php | FCPATH/Fcms/Library/Cache.php |
CodeIgniter.php | FCPATH/Fcms/Extend/CodeIgniter.php |
Constants.php | FCPATH/Fcms/Config/Constants.php |
Content.php | FCPATH/Fcms/Model/Content.php |
ContentSecurityPolicy.php | FCPATH/Fcms/Config/ContentSecurityPolicy.php |
Cookie.php | FCPATH/Fcms/Config/Cookie.php |
Database.php | FCPATH/Fcms/Config/Database.php |
Date.php | FCPATH/Fcms/Field/Date.php |
Exceptions.php | FCPATH/Fcms/Config/Exceptions.php |
Exceptions.php | FCPATH/Fcms/Extend/Exceptions.php |
Field.php | FCPATH/Fcms/Library/Field.php |
File.php | FCPATH/Fcms/Field/File.php |
Filters.php | FCPATH/Fcms/Config/Filters.php |
Helper.php | FCPATH/Fcms/Core/Helper.php |
Hooks.php | FCPATH/App/Bdts/Config/Hooks.php |
Hooks.php | FCPATH/Fcms/Core/Hooks.php |
Init.php | FCPATH/Fcms/Init.php |
Input.php | FCPATH/Fcms/Library/Input.php |
Kint.php | FCPATH/Fcms/Config/Kint.php |
Lang.php | FCPATH/Fcms/Library/Lang.php |
Logger.php | FCPATH/Fcms/Config/Logger.php |
Member.php | FCPATH/Fcms/Model/Member.php |
Model.php | FCPATH/Fcms/Core/Model.php |
Module.php | FCPATH/Fcms/Extend/Home/Module.php |
Modules.php | FCPATH/Fcms/Config/Modules.php |
Paths.php | FCPATH/Fcms/Config/Paths.php |
Phpcmf.php | FCPATH/Fcms/Core/Phpcmf.php |
Request.php | FCPATH/Fcms/Extend/Request.php |
Router.php | FCPATH/Fcms/Library/Router.php |
Router.php | FCPATH/My/Library/Router.php |
Routes.php | APPPATH/Config/Routes.php |
Routes.php | FCPATH/Fcms/Config/Routes.php |
Security.php | FCPATH/Fcms/Library/Security.php |
Seo.php | FCPATH/Fcms/Library/Seo.php |
Service.php | FCPATH/Fcms/Core/Service.php |
Services.php | FCPATH/Fcms/Config/Services.php |
Show.php | APPPATH/Controllers/Show.php |
Text.php | FCPATH/Fcms/Field/Text.php |
Textarea.php | FCPATH/Fcms/Field/Textarea.php |
Toolbar.php | FCPATH/Fcms/Config/Toolbar.php |
Ueditor.php | FCPATH/Fcms/Field/Ueditor.php |
UserAgents.php | FCPATH/Fcms/Config/UserAgents.php |
Version.php | FCPATH/My/Config/Version.php |
View.php | FCPATH/Fcms/Config/View.php |
View.php | FCPATH/Fcms/Core/View.php |
View.php | FCPATH/Fcms/Extend/View.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php |
cache.php | /data/web/hk.gafei.com/xunruicms/cache/config/cache.php |
custom.php | /data/web/hk.gafei.com/xunruicms/config/custom.php |
database.php | /data/web/hk.gafei.com/xunruicms/config/database.php |
domain_app.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_app.php |
domain_client.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_client.php |
hooks.php | /data/web/hk.gafei.com/xunruicms/config/hooks.php |
index.php | /data/web/hk.gafei.com/hk/index.php |
lang.php | /data/web/hk.gafei.com/hk/api/language/zh-cn/lang.php |
memcached.php | /data/web/hk.gafei.com/xunruicms/config/memcached.php |
redis.php | /data/web/hk.gafei.com/xunruicms/config/redis.php |
rewrite.php | /data/web/hk.gafei.com/xunruicms/config/rewrite.php |
site.php | /data/web/hk.gafei.com/xunruicms/cache/config/site.php |
system.php | /data/web/hk.gafei.com/xunruicms/cache/config/system.php |
AutoloadConfig.php | SYSTEMPATH/Config/AutoloadConfig.php |
Autoloader.php | SYSTEMPATH/Autoloader/Autoloader.php |
BaseBuilder.php | SYSTEMPATH/Database/BaseBuilder.php |
BaseCollector.php | SYSTEMPATH/Debug/Toolbar/Collectors/BaseCollector.php |
BaseConfig.php | SYSTEMPATH/Config/BaseConfig.php |
BaseConnection.php | SYSTEMPATH/Database/BaseConnection.php |
BaseHandler.php | SYSTEMPATH/Cache/Handlers/BaseHandler.php |
BaseResult.php | SYSTEMPATH/Database/BaseResult.php |
BaseService.php | SYSTEMPATH/Config/BaseService.php |
Builder.php | SYSTEMPATH/Database/MySQLi/Builder.php |
CacheFactory.php | SYSTEMPATH/Cache/CacheFactory.php |
CacheInterface.php | SYSTEMPATH/Cache/CacheInterface.php |
CliRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/CliRenderer.php |
CloneableCookieInterface.php | SYSTEMPATH/Cookie/CloneableCookieInterface.php |
CodeIgniter.php | SYSTEMPATH/CodeIgniter.php |
Common.php | SYSTEMPATH/Common.php |
Config.php | SYSTEMPATH/Config/Config.php |
Config.php | SYSTEMPATH/Database/Config.php |
Connection.php | SYSTEMPATH/Database/MySQLi/Connection.php |
ConnectionInterface.php | SYSTEMPATH/Database/ConnectionInterface.php |
ContentSecurityPolicy.php | SYSTEMPATH/HTTP/ContentSecurityPolicy.php |
Controller.php | SYSTEMPATH/Controller.php |
Cookie.php | SYSTEMPATH/Cookie/Cookie.php |
CookieInterface.php | SYSTEMPATH/Cookie/CookieInterface.php |
CookieStore.php | SYSTEMPATH/Cookie/CookieStore.php |
Database.php | SYSTEMPATH/Database/Database.php |
Database.php | SYSTEMPATH/Debug/Toolbar/Collectors/Database.php |
DebugToolbar.php | SYSTEMPATH/Filters/DebugToolbar.php |
DotEnv.php | SYSTEMPATH/Config/DotEnv.php |
Escaper.php | SYSTEMPATH/ThirdParty/Escaper/Escaper.php |
Events.php | SYSTEMPATH/Debug/Toolbar/Collectors/Events.php |
Events.php | SYSTEMPATH/Events/Events.php |
Exceptions.php | SYSTEMPATH/Debug/Exceptions.php |
Factories.php | SYSTEMPATH/Config/Factories.php |
Factory.php | SYSTEMPATH/Config/Factory.php |
FileLocator.php | SYSTEMPATH/Autoloader/FileLocator.php |
Files.php | SYSTEMPATH/Debug/Toolbar/Collectors/Files.php |
FilterInterface.php | SYSTEMPATH/Filters/FilterInterface.php |
Filters.php | SYSTEMPATH/Filters/Filters.php |
Header.php | SYSTEMPATH/HTTP/Header.php |
IncomingRequest.php | SYSTEMPATH/HTTP/IncomingRequest.php |
Kint.php | SYSTEMPATH/ThirdParty/Kint/Kint.php |
Logger.php | SYSTEMPATH/Log/Logger.php |
LoggerInterface.php | SYSTEMPATH/ThirdParty/PSR/Log/LoggerInterface.php |
Logs.php | SYSTEMPATH/Debug/Toolbar/Collectors/Logs.php |
Message.php | SYSTEMPATH/HTTP/Message.php |
MessageInterface.php | SYSTEMPATH/HTTP/MessageInterface.php |
MessageTrait.php | SYSTEMPATH/HTTP/MessageTrait.php |
Modules.php | SYSTEMPATH/Modules/Modules.php |
Query.php | SYSTEMPATH/Database/Query.php |
QueryInterface.php | SYSTEMPATH/Database/QueryInterface.php |
RedisHandler.php | SYSTEMPATH/Cache/Handlers/RedisHandler.php |
Renderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/Renderer.php |
RendererInterface.php | SYSTEMPATH/View/RendererInterface.php |
Request.php | SYSTEMPATH/HTTP/Request.php |
RequestInterface.php | SYSTEMPATH/HTTP/RequestInterface.php |
RequestTrait.php | SYSTEMPATH/HTTP/RequestTrait.php |
Response.php | SYSTEMPATH/HTTP/Response.php |
ResponseInterface.php | SYSTEMPATH/HTTP/ResponseInterface.php |
ResponseTrait.php | SYSTEMPATH/API/ResponseTrait.php |
ResponseTrait.php | SYSTEMPATH/HTTP/ResponseTrait.php |
Result.php | SYSTEMPATH/Database/MySQLi/Result.php |
ResultInterface.php | SYSTEMPATH/Database/ResultInterface.php |
RichRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/RichRenderer.php |
RouteCollection.php | SYSTEMPATH/Router/RouteCollection.php |
RouteCollectionInterface.php | SYSTEMPATH/Router/RouteCollectionInterface.php |
Router.php | SYSTEMPATH/Router/Router.php |
RouterInterface.php | SYSTEMPATH/Router/RouterInterface.php |
Routes.php | SYSTEMPATH/Config/Routes.php |
Routes.php | SYSTEMPATH/Debug/Toolbar/Collectors/Routes.php |
Services.php | SYSTEMPATH/Config/Services.php |
TextRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/TextRenderer.php |
Timer.php | SYSTEMPATH/Debug/Timer.php |
Timers.php | SYSTEMPATH/Debug/Toolbar/Collectors/Timers.php |
Toolbar.php | SYSTEMPATH/Debug/Toolbar.php |
URI.php | SYSTEMPATH/HTTP/URI.php |
UserAgent.php | SYSTEMPATH/HTTP/UserAgent.php |
Utils.php | SYSTEMPATH/ThirdParty/Kint/Utils.php |
View.php | SYSTEMPATH/Config/View.php |
View.php | SYSTEMPATH/View/View.php |
Views.php | SYSTEMPATH/Debug/Toolbar/Collectors/Views.php |
init.php | SYSTEMPATH/ThirdParty/Kint/init.php |
init_helpers.php | SYSTEMPATH/ThirdParty/Kint/init_helpers.php |
url_helper.php | SYSTEMPATH/Helpers/url_helper.php |
Directory: | |
Controller: | \Phpcmf\Controllers\Show |
Method: | index |
Params: | 0 / 0 |
Method | Route | Handler |
---|---|---|
GET | / | \Phpcmf\Controllers\Show::index |
HEAD | / | \Phpcmf\Controllers\Show::index |
POST | / | \Phpcmf\Controllers\Show::index |
PUT | / | \Phpcmf\Controllers\Show::index |
DELETE | / | \Phpcmf\Controllers\Show::index |
OPTIONS | / | \Phpcmf\Controllers\Show::index |
TRACE | / | \Phpcmf\Controllers\Show::index |
CONNECT | / | \Phpcmf\Controllers\Show::index |
CLI | migrations/([^/]+)/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1/$2 |
CLI | migrations/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1 |
CLI | migrations | \CodeIgniter\Commands\MigrationsCommand::index |
CLI | ci(.*) | \CodeIgniter\CLI\CommandRunner::index/$1 |
CLI | / | \Phpcmf\Controllers\Show::index |
Time | Event Name | Times Called |
---|---|---|
6.46 ms | pre_system | 1 |
0.10 ms | dbquery | 9 |
Action | Datetime | Status | Method | URL | Content-Type | Is AJAX? |
---|---|---|---|---|---|---|
2025-01-03 18:38:34 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:33 | 200 | GET | https://bak.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:32 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:31 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:30 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:29 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:27 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:26 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:25 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:24 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:23 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:22 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:18 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:17 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:16 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:14 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:13 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:12 | 200 | GET | https://madmin.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:11 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2025-01-03 18:38:09 | 200 | GET | https://cdn.gafei.com/index.php/ | text/html; charset=UTF-8 | No |
Session doesn't seem to be active.
s | article |
c | show |
id | 111214 |
m | index |
User-Agent | Mozilla/5.0 (compatible; SemrushBot/7~bl; +http://www.semrush.com/bot.html) |
Connection | close |
Accept-Encoding | gzip,deflate |
Accept | text/html, application/rss+xml, application/atom+xml, text/xml, text/rss+xml, application/xhtml+xml |
Host | gafei.com |
User-Agent | Mozilla/5.0 (compatible; SemrushBot/7~bl; +http://www.semrush.com/bot.html) |
Connection | close |
Accept-Encoding | gzip,deflate |
Accept | text/html, application/rss+xml, application/atom+xml, text/xml, text/rss+xml, application/xhtml+xml |
Host | gafei.com |
CodeIgniter Version: | 4.1.4 |
PHP Version: | 8.0.25 |
PHP SAPI: | fpm-fcgi |
Environment: | development |
Base URL: | https://gafei.com/ |
Timezone: | PRC |
Locale: | en |
Content Security Policy Enabled: | No |