作者:未知 來源:咖啡豆: 咖啡品牌 > 瑞幸咖啡 > 2024-12-29 21:44:16
瑞幸咖啡瘋狂營銷
瑞幸咖啡挖挖挖
瑞幸咖啡花10億培育市場
怎麼教育
瑞幸咖啡的門店
星巴克“賣賣賣”
前街咖啡已可在Tmall選購,60種來自世界各地咖啡豆,新鮮烘焙 24H發貨。
Tmall link:https://qianjieshipin.tmall.com
或直接在淘寶搜尋 「前街旗艦店」
2018-05-11 15:18:54 責任編輯:未知
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content | '<br /> <br /> <br /> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房(微信公衆號cafe_style ) </span><br /> <br /> <br /> </div> <div> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: 微軟雅黑; color: rgb(0, 176, 187); line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif; letter-spacing: normal;">瑞幸咖啡</span><span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif;">瘋狂營銷</span></p> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;"> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;"> </section> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 14px; letter-spacing: 2px;"> </span></p> </div> <div> </div> <div> <span style="font-size:16px;"> 瑞幸咖啡(luckin coffee) 的</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 5月8日,最近幾個月在國內一二線城市爆紅的瑞幸咖啡在北京宣佈,從2018年1月1日陸續在北京、上海等13個城市試營業,通過明星代言、戶外廣告、註冊即送、推薦再送……等方式,迅速攪動了久無波瀾的傳統咖啡市場。目前完成門店佈局525家。經過4個月產品、流程和運營體系的磨合,瑞幸咖啡宣佈正式營業。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 創始人兼CEO錢治亞表示,瑞幸咖啡定位“新零售專業咖啡運營商”,希望應用新零售模式,實現產品、價格、便利性的均衡融合;通過“無限場景”品牌戰略實現對消費者日常生活和工作各種需求場景的全方位覆蓋。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 發佈“無限場景(AnyMoment)”品牌戰略</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 誰都知道,全球咖啡巨頭星巴克能在全球得以成功的一個重要標籤是,其創始人舒爾茨將星巴克定位爲除了家裏和辦公室以外的“第三空間”。作爲“家裏前廊的延伸”,人們可以無拘無束地在星巴克裏相約。也正是這個“第三空間”,使星巴克得以確立了現代咖啡館的定義,成就其成爲全球咖啡巨頭。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 但是,咖啡只能在咖啡館這個“第三空間”場景下喝麼?瑞幸咖啡這次拋出的“無限場景”,充滿“破壞性”的創新。技術和物流的發展,尤其是新一代消費者的需求變化,可能給新咖啡品牌帶來新機會。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 根據這次披露,“區別於原有商業咖啡的單一大店模式,瑞幸咖啡計劃將其線下門店規劃爲四種類型,以滿足年輕一代消費者的不同需求:悠享店以輕度舒適的環境滿足以現代社交爲主要目的的用戶;快取店瞄準商務人羣,提供快速自取的咖啡服務;爲實現快速高效並更大範圍的用戶覆蓋,瑞幸咖啡外賣廚房店嚴格規範管理制度,爲消費者提供與其它類型門店同品質高標準的好咖啡。”</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 此外,瑞幸咖啡還將在機場、中央商務區等城市核心地段打造旗艦店,其中包括突出文化內涵、熱門IP、大型品牌跨界合作等元素的主題店。通過四類差異化門店的佈局,瑞幸咖啡實現對咖啡廳、辦公室、校園、機場、車站、加油站等無限場景(Any Moment)的全方位覆蓋。</span><br /> <br /> </div> <div style="text-align: center;"> <img alt="" src="/uploads/allimg/180511/11-1P5111516361a.png" style="width: 651px; height: 414px;" /></div> <div> <br /> </div> <div> <div> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: 微軟雅黑; color: rgb(0, 176, 187); line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif; letter-spacing: normal;">瑞幸咖啡挖挖挖</span></p> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;"> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;"> </section> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 14px; letter-spacing: 2px;"> </span></p> </div> </div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 3倍薪水挖星巴克的員工</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 據報道,5月8日,有接近瑞幸及星巴克兩家公司的業內人士透露,瑞幸從去年12月開始從星巴克挖人,主要招募對象爲中高層管理人員,且瑞幸咖啡給出的部分崗位薪水超出星巴克同崗位3倍以上。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 據不完全統計,星巴克北京市場約1/7的員工已被瑞幸挖走,而部分重要門店的高端手衝咖啡崗位員工甚至被挖走近1/4。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 以某知名招聘網站爲例,瑞幸咖啡共發佈207例招聘信息,其中面向兼職人員及咖啡師的招聘信息達93例,其次是各類技術人員和職能運營人才,分別達到了34例和26例,部分高管人才招聘薪資達到了1.5萬-2.2萬元/月;以招聘地區來看,招聘人員較多的主要是北上廣等一線城市。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 從瑞幸咖啡(luckin coffee) 官網 、招聘要求來看,對於運營、技術等高級人才,瑞幸咖啡主要面向擁有3-5年從業經驗的相關人員,招聘信息給出的員工薪資在7000元/月左右;對於咖啡師崗位,雖然從業經驗普遍只要求一年以下或者不限,但薪資存在波動,普遍薪資4000元/月,也有部分咖啡師能拿到6000元/月。對比星巴克的公開招聘信息來看,咖啡師的薪資多數僅爲2000-3000元。</span><br /> <br /> <br /> <div> <br /> </div> <div> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: 微軟雅黑; color: rgb(0, 176, 187); line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif; letter-spacing: normal;">瑞幸咖啡</span><span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif;">花10億培育市場</span></p> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;"> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;"> </section> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 14px; letter-spacing: 2px;"> </span></p> </div> <span style="font-size: 16px;"> </span><span style="font-size: 16px;"> </span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 首次登錄APP,免費贈送一杯;送好友咖啡,自己也能得一杯;買2贈1、買4增2、買5贈5;外賣業務由順豐快遞配送,訂單價格超過35元即免配送費,超過30分鐘免單……瑞幸咖啡的營銷方式簡單粗暴,這種高額的用戶補貼政策,和爆發式的擴張手段都是典型的互聯網公司做法。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 在定價上普遍低於其他品牌,用10億撬開咖啡外送市場。除了開店的費用外,大部分的錢都是用於推廣和客戶返利,並且促銷會持續一段時間,瑞幸咖啡還定了個“小目標”:打敗星巴克。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 瑞幸咖啡在幾個月內開出500家門店的速度非常驚人,要知道,星巴克在國內開設的門店數量超過3000家,用了19年,算下來,平均一年開出的門店數量在160家左右。而瑞幸咖啡要達成目標,起碼要在一個月內開出100來家店。據悉,瑞幸咖啡的新店並非全部直營,擴張計劃包括三種模式,支付租金、營業額分成、企業咖啡配套模式,同時也歡迎各類咖啡廳的轉讓。根據瑞幸咖啡的APP顯示,目前在廣州有12家瑞幸咖啡門店,還有3家待開業。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 此外,瑞幸咖啡還聘請了湯唯、張震兩位明星代言,並簽約了三位WBC(世界咖啡師大賽)冠軍,用於產品的研發以及品牌宣傳,在廣告上也突出“大師咖啡”的元素。在價位方面,瑞幸咖啡有21元、24元、27元三檔價位,明顯低於星巴克30元-40元的價位,要高於麥當勞、肯德基20元的價位,欲找到不同消費層次的羣體。<br /> <br /> <br /> <br /> <img alt="" src="/uploads/allimg/180511/11-1P511151J4344.jpg" style="width: 600px; height: 449px;" /></span><br /> <div> <div> <br /> </div> <div> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: 微軟雅黑; color: rgb(0, 176, 187); line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif; letter-spacing: normal;">怎麼教育</span></p> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;"> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;"> </section> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 14px; letter-spacing: 2px;"> </span></p> </div> </div> </div> <div> </div> <div> <span style="font-size:16px;"> 一直強調,做咖啡是要重視客戶體驗,商品有形,但服務無形,體驗必須做好。消費者爲什麼會二次上門?餐廳最重要的是重度消費,第二次、第三次、重複上門,而不能總是新客人。瞭解咖啡市場的人都知道,Lukcy走的是什麼樣的線路,優惠完了,還會不會有粉絲繼續買單,這個數據很重要。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 對於創立瑞幸咖啡的初衷,創始人兼CEO錢治亞對記者表示,咖啡行業正在經歷變革,中國咖啡市場正處於快速增長期,孕育着巨大的機會。但是,做一家咖啡館與做好一杯商業化的精品咖啡,差別還是很大。“當前咖啡行業遇到的一些問題,我們擁有充裕的資金、高效的團隊,充分的信心、決心爲用戶提供一杯高質量的精品咖啡。”</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 任何接觸過精品咖啡的人都知道,優選上等阿拉比卡咖啡豆 ≠ 精品咖啡,這隻能算是一杯商!業!咖!啡!</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 星推廣咖啡,但是問題又來了,有10個億,爲什麼不用來推廣真正的精品咖啡,整天喊着幹掉星巴克,連星巴克這樣的對手都知道往手衝咖啡,精品咖啡線路推廣,還走商業咖啡線路,這樣就可以引領國內咖啡市場?</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 瑞幸叫板星巴克,忽略咖啡是一種體驗性消費,星巴克真正做到咖啡連鎖的老大 ,絕不是僅僅在做咖啡已, 因爲他們做的是咖啡體驗。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 星巴克講的是第三空間,咖啡情調,裏面的燈光必須是昏暗一點的燈光,不是白燈,是黃燈,更重要的是裏面的音樂,星巴克規定要放什麼音樂?只有兩種選擇,藍調或爵士,絕對不會放周杰倫或者伍佰的歌。爲什麼它要放藍調和爵士?像酒吧一樣,它會讓你感覺到放鬆。</span><br /> <br /> </div> <div style="text-align: center;"> <img alt="" src="/uploads/allimg/180511/11-1P511151PCC.png" style="width: 636px; height: 426px;" /></div> <div> <br /> </div> <div> <div> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: 微軟雅黑; color: rgb(0, 176, 187); line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="color: rgb(34, 34, 34); font-family: Arial, Verdana, sans-serif;">瑞幸咖啡的門店</span></p> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;"> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;"> </section> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="font-size: 14px; letter-spacing: 2px;"> </span></p> </div> </div> <div> </div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 目前,瑞幸咖啡的門店主要分爲三種類型:</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 第一類爲快取店,此類門店數量最多,多租用大廈一樓大堂的一片區域,主要功能是消費者的自提站點以及快遞員的配送站點,個別門店還有少量的桌椅供消費者休息。門店的裝飾相對簡易,基本上由操作檯、廣告牌和部分桌椅組成。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 第二類爲悠享店,面積在50平方米左右,有數十個餐位。此類門店爲獨立咖啡門店,餐位、服務員以及堂食餐品更多一些,分佈區域基本在多家快取店的中心。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 第三類爲旗艦店,環境具有一定的設計裝潢,能爲消費者提供更好的就餐空間</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 瑞幸咖啡目前快取店爲主,快、狠、準獲取客戶消費。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 說到,瑞幸咖啡用10億 “市場教育” 的”教育“模式,我有兩點疑惑:</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 疑惑一: 佈局在一線城市佔比最高 ?</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 在瑞幸咖啡應用端中,一線城市的用戶佔比最高,達到64.51%。其次爲新一線城市,用戶佔比達20.33%。在具體城市分佈上,上海和北京的用戶佔比要顯着高於其它城市。綜合用戶的年齡和地理位置分佈結果,瑞幸咖啡的受衆羣體顯然是分佈在一二線城市的職場人士和年輕一代。在三、四線城市真的可以說是“教育”了,因爲那裏喝咖啡的人確實是不多,還有很多連咖啡都不喝的,而在一線城市開門店,咖啡館都遍</span><span style="font-size: 16px;">地開花,還不是搶客?!</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 疑惑二: 只開在高端寫字樓??</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> luckin coffee的門店大多集中在寫字樓及熱門商圈周邊,以北京爲例,門店開在望京SOHO,銀河SOHO等等,在廣州,就開在中信,中泰等天河商圈,因爲白領確實有具備了剛性的咖啡需求的屬性,就是說,本來白領就具備喝咖啡的常識,一些白領都開始和掛耳咖啡,手衝咖啡,還需要你來”教育”,還不是搶客?!</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 還是講,最核心的一點,不管你是WBC冠軍團隊還是用高端阿拉比卡,產品足夠俘虜消費者,擁有消費者才擁有生意,消費者說了算。</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 瑞幸咖啡手握10億資金,是搶客還是教育市場?</span></div> <div> <span style="font-size:16px;"> </span></div> <div> <span style="font-size:16px;"> 你說呢?</span></div> <body id="cke_pastebin" style="position: absolute; top: 787px; width: 1px; height: 1px; overflow: hidden; left: -1000px;"> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; font-size: 16px; font-family: 微軟雅黑; color: rgb(0, 176, 187); line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"> <strong style="margin: 0px; padding: 0px; max-width: 100%; font-size: 14px; letter-spacing: 2px; box-sizing: border-box !important; word-wrap: break-word !important;">星巴克“賣賣賣”</strong></p> <section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(0, 176, 187); display: inline-block; word-wrap: break-word !important;"> </section> <section style="margin: 0px 0px 0px 10px; padding: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; font-size: 16px; color: rgb(62, 62, 62); font-family: 微軟雅黑; text-align: center; width: 50px; border-top: 4px solid rgb(68, 68, 68); display: inline-block; word-wrap: break-word !important;"> </section> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; box-sizing: border-box !important; word-wrap: break-word !important;"> </p> <p style="margin: 0px; padding: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; word-wrap: break-word !important;"> <span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; letter-spacing: 2px; font-size: 14px;"> </span></p> </body> ' |
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meta_title | '瑞幸咖啡官網招聘信息瑞幸咖啡挖挖挖,1/7星巴克員工已被瑞幸挖_瑞幸咖啡_咖啡品牌_中國咖啡網' |
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meta_description | '咖啡知識交流 更多咖啡豆資訊 請關注咖啡工房(微信公衆號cafe_style ) 瑞幸咖啡 瘋狂營銷 瑞幸咖啡(luckin coffee) 的 5月8日,最近幾個月在國內一二線城市爆紅的瑞幸咖啡在北京宣佈,從2018年1月1日陸續在北京、上海等13個城市試營業,通過明星代言、戶' |
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urlrule | '/views-117301-[page].html' |
fix_html_now_url | '' |
my_web_url | 'https://gafei.com/views-117301' |
get | array ( 's' => 'article', 'c' => 'show', 'id' => '117301', 'm' => 'index', ) |
App.php | FCPATH/Fcms/Config/App.php |
Autoload.php | FCPATH/Fcms/Config/Autoload.php |
Cache.php | FCPATH/Fcms/Config/Cache.php |
Cache.php | FCPATH/Fcms/Library/Cache.php |
CodeIgniter.php | FCPATH/Fcms/Extend/CodeIgniter.php |
Constants.php | FCPATH/Fcms/Config/Constants.php |
Content.php | FCPATH/Fcms/Model/Content.php |
ContentSecurityPolicy.php | FCPATH/Fcms/Config/ContentSecurityPolicy.php |
Cookie.php | FCPATH/Fcms/Config/Cookie.php |
Database.php | FCPATH/Fcms/Config/Database.php |
Date.php | FCPATH/Fcms/Field/Date.php |
Exceptions.php | FCPATH/Fcms/Config/Exceptions.php |
Exceptions.php | FCPATH/Fcms/Extend/Exceptions.php |
Field.php | FCPATH/Fcms/Library/Field.php |
File.php | FCPATH/Fcms/Field/File.php |
Filters.php | FCPATH/Fcms/Config/Filters.php |
Helper.php | FCPATH/Fcms/Core/Helper.php |
Hooks.php | FCPATH/App/Bdts/Config/Hooks.php |
Hooks.php | FCPATH/Fcms/Core/Hooks.php |
Init.php | FCPATH/Fcms/Init.php |
Input.php | FCPATH/Fcms/Library/Input.php |
Kint.php | FCPATH/Fcms/Config/Kint.php |
Lang.php | FCPATH/Fcms/Library/Lang.php |
Logger.php | FCPATH/Fcms/Config/Logger.php |
Member.php | FCPATH/Fcms/Model/Member.php |
Model.php | FCPATH/Fcms/Core/Model.php |
Module.php | FCPATH/Fcms/Extend/Home/Module.php |
Modules.php | FCPATH/Fcms/Config/Modules.php |
Paths.php | FCPATH/Fcms/Config/Paths.php |
Phpcmf.php | FCPATH/Fcms/Core/Phpcmf.php |
Request.php | FCPATH/Fcms/Extend/Request.php |
Router.php | FCPATH/Fcms/Library/Router.php |
Router.php | FCPATH/My/Library/Router.php |
Routes.php | APPPATH/Config/Routes.php |
Routes.php | FCPATH/Fcms/Config/Routes.php |
Security.php | FCPATH/Fcms/Library/Security.php |
Seo.php | FCPATH/Fcms/Library/Seo.php |
Service.php | FCPATH/Fcms/Core/Service.php |
Services.php | FCPATH/Fcms/Config/Services.php |
Show.php | APPPATH/Controllers/Show.php |
Text.php | FCPATH/Fcms/Field/Text.php |
Textarea.php | FCPATH/Fcms/Field/Textarea.php |
Toolbar.php | FCPATH/Fcms/Config/Toolbar.php |
Ueditor.php | FCPATH/Fcms/Field/Ueditor.php |
UserAgents.php | FCPATH/Fcms/Config/UserAgents.php |
Version.php | FCPATH/My/Config/Version.php |
View.php | FCPATH/Fcms/Config/View.php |
View.php | FCPATH/Fcms/Core/View.php |
View.php | FCPATH/Fcms/Extend/View.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_1.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_new_recommend_2.htm.cache.php |
_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php | /data/web/hk.gafei.com/xunruicms/cache/template/_data_web_hk.gafei.com_xunruicms_template_pc_hk_gafei_home_show.html.cache.php |
cache.php | /data/web/hk.gafei.com/xunruicms/cache/config/cache.php |
custom.php | /data/web/hk.gafei.com/xunruicms/config/custom.php |
database.php | /data/web/hk.gafei.com/xunruicms/config/database.php |
domain_app.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_app.php |
domain_client.php | /data/web/hk.gafei.com/xunruicms/cache/config/domain_client.php |
hooks.php | /data/web/hk.gafei.com/xunruicms/config/hooks.php |
index.php | /data/web/hk.gafei.com/hk/index.php |
lang.php | /data/web/hk.gafei.com/hk/api/language/zh-cn/lang.php |
memcached.php | /data/web/hk.gafei.com/xunruicms/config/memcached.php |
redis.php | /data/web/hk.gafei.com/xunruicms/config/redis.php |
rewrite.php | /data/web/hk.gafei.com/xunruicms/config/rewrite.php |
site.php | /data/web/hk.gafei.com/xunruicms/cache/config/site.php |
system.php | /data/web/hk.gafei.com/xunruicms/cache/config/system.php |
AutoloadConfig.php | SYSTEMPATH/Config/AutoloadConfig.php |
Autoloader.php | SYSTEMPATH/Autoloader/Autoloader.php |
BaseBuilder.php | SYSTEMPATH/Database/BaseBuilder.php |
BaseCollector.php | SYSTEMPATH/Debug/Toolbar/Collectors/BaseCollector.php |
BaseConfig.php | SYSTEMPATH/Config/BaseConfig.php |
BaseConnection.php | SYSTEMPATH/Database/BaseConnection.php |
BaseHandler.php | SYSTEMPATH/Cache/Handlers/BaseHandler.php |
BaseResult.php | SYSTEMPATH/Database/BaseResult.php |
BaseService.php | SYSTEMPATH/Config/BaseService.php |
Builder.php | SYSTEMPATH/Database/MySQLi/Builder.php |
CacheFactory.php | SYSTEMPATH/Cache/CacheFactory.php |
CacheInterface.php | SYSTEMPATH/Cache/CacheInterface.php |
CliRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/CliRenderer.php |
CloneableCookieInterface.php | SYSTEMPATH/Cookie/CloneableCookieInterface.php |
CodeIgniter.php | SYSTEMPATH/CodeIgniter.php |
Common.php | SYSTEMPATH/Common.php |
Config.php | SYSTEMPATH/Config/Config.php |
Config.php | SYSTEMPATH/Database/Config.php |
Connection.php | SYSTEMPATH/Database/MySQLi/Connection.php |
ConnectionInterface.php | SYSTEMPATH/Database/ConnectionInterface.php |
ContentSecurityPolicy.php | SYSTEMPATH/HTTP/ContentSecurityPolicy.php |
Controller.php | SYSTEMPATH/Controller.php |
Cookie.php | SYSTEMPATH/Cookie/Cookie.php |
CookieInterface.php | SYSTEMPATH/Cookie/CookieInterface.php |
CookieStore.php | SYSTEMPATH/Cookie/CookieStore.php |
Database.php | SYSTEMPATH/Database/Database.php |
Database.php | SYSTEMPATH/Debug/Toolbar/Collectors/Database.php |
DebugToolbar.php | SYSTEMPATH/Filters/DebugToolbar.php |
DotEnv.php | SYSTEMPATH/Config/DotEnv.php |
Escaper.php | SYSTEMPATH/ThirdParty/Escaper/Escaper.php |
Events.php | SYSTEMPATH/Debug/Toolbar/Collectors/Events.php |
Events.php | SYSTEMPATH/Events/Events.php |
Exceptions.php | SYSTEMPATH/Debug/Exceptions.php |
Factories.php | SYSTEMPATH/Config/Factories.php |
Factory.php | SYSTEMPATH/Config/Factory.php |
FileLocator.php | SYSTEMPATH/Autoloader/FileLocator.php |
Files.php | SYSTEMPATH/Debug/Toolbar/Collectors/Files.php |
FilterInterface.php | SYSTEMPATH/Filters/FilterInterface.php |
Filters.php | SYSTEMPATH/Filters/Filters.php |
Header.php | SYSTEMPATH/HTTP/Header.php |
IncomingRequest.php | SYSTEMPATH/HTTP/IncomingRequest.php |
Kint.php | SYSTEMPATH/ThirdParty/Kint/Kint.php |
Logger.php | SYSTEMPATH/Log/Logger.php |
LoggerInterface.php | SYSTEMPATH/ThirdParty/PSR/Log/LoggerInterface.php |
Logs.php | SYSTEMPATH/Debug/Toolbar/Collectors/Logs.php |
Message.php | SYSTEMPATH/HTTP/Message.php |
MessageInterface.php | SYSTEMPATH/HTTP/MessageInterface.php |
MessageTrait.php | SYSTEMPATH/HTTP/MessageTrait.php |
Modules.php | SYSTEMPATH/Modules/Modules.php |
Query.php | SYSTEMPATH/Database/Query.php |
QueryInterface.php | SYSTEMPATH/Database/QueryInterface.php |
RedisHandler.php | SYSTEMPATH/Cache/Handlers/RedisHandler.php |
Renderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/Renderer.php |
RendererInterface.php | SYSTEMPATH/View/RendererInterface.php |
Request.php | SYSTEMPATH/HTTP/Request.php |
RequestInterface.php | SYSTEMPATH/HTTP/RequestInterface.php |
RequestTrait.php | SYSTEMPATH/HTTP/RequestTrait.php |
Response.php | SYSTEMPATH/HTTP/Response.php |
ResponseInterface.php | SYSTEMPATH/HTTP/ResponseInterface.php |
ResponseTrait.php | SYSTEMPATH/API/ResponseTrait.php |
ResponseTrait.php | SYSTEMPATH/HTTP/ResponseTrait.php |
Result.php | SYSTEMPATH/Database/MySQLi/Result.php |
ResultInterface.php | SYSTEMPATH/Database/ResultInterface.php |
RichRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/RichRenderer.php |
RouteCollection.php | SYSTEMPATH/Router/RouteCollection.php |
RouteCollectionInterface.php | SYSTEMPATH/Router/RouteCollectionInterface.php |
Router.php | SYSTEMPATH/Router/Router.php |
RouterInterface.php | SYSTEMPATH/Router/RouterInterface.php |
Routes.php | SYSTEMPATH/Config/Routes.php |
Routes.php | SYSTEMPATH/Debug/Toolbar/Collectors/Routes.php |
Services.php | SYSTEMPATH/Config/Services.php |
TextRenderer.php | SYSTEMPATH/ThirdParty/Kint/Renderer/TextRenderer.php |
Timer.php | SYSTEMPATH/Debug/Timer.php |
Timers.php | SYSTEMPATH/Debug/Toolbar/Collectors/Timers.php |
Toolbar.php | SYSTEMPATH/Debug/Toolbar.php |
URI.php | SYSTEMPATH/HTTP/URI.php |
UserAgent.php | SYSTEMPATH/HTTP/UserAgent.php |
Utils.php | SYSTEMPATH/ThirdParty/Kint/Utils.php |
View.php | SYSTEMPATH/Config/View.php |
View.php | SYSTEMPATH/View/View.php |
Views.php | SYSTEMPATH/Debug/Toolbar/Collectors/Views.php |
init.php | SYSTEMPATH/ThirdParty/Kint/init.php |
init_helpers.php | SYSTEMPATH/ThirdParty/Kint/init_helpers.php |
url_helper.php | SYSTEMPATH/Helpers/url_helper.php |
Directory: | |
Controller: | \Phpcmf\Controllers\Show |
Method: | index |
Params: | 0 / 0 |
Method | Route | Handler |
---|---|---|
GET | / | \Phpcmf\Controllers\Show::index |
HEAD | / | \Phpcmf\Controllers\Show::index |
POST | / | \Phpcmf\Controllers\Show::index |
PUT | / | \Phpcmf\Controllers\Show::index |
DELETE | / | \Phpcmf\Controllers\Show::index |
OPTIONS | / | \Phpcmf\Controllers\Show::index |
TRACE | / | \Phpcmf\Controllers\Show::index |
CONNECT | / | \Phpcmf\Controllers\Show::index |
CLI | migrations/([^/]+)/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1/$2 |
CLI | migrations/([^/]+) | \CodeIgniter\Commands\MigrationsCommand::$1 |
CLI | migrations | \CodeIgniter\Commands\MigrationsCommand::index |
CLI | ci(.*) | \CodeIgniter\CLI\CommandRunner::index/$1 |
CLI | / | \Phpcmf\Controllers\Show::index |
Time | Event Name | Times Called |
---|---|---|
6.46 ms | pre_system | 1 |
0.19 ms | dbquery | 9 |
Action | Datetime | Status | Method | URL | Content-Type | Is AJAX? |
---|---|---|---|---|---|---|
2024-12-29 21:44:24 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:23 | 200 | GET | https://bak.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:22 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:21 | 200 | GET | https://ggdxh360.www.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:20 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:19 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:18 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:17 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:16 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:15 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:14 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:13 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:12 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:11 | 200 | GET | https://www.php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:10 | 200 | GET | https://madmin.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:08 | 200 | GET | https://gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:07 | 200 | HEAD | https://php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:06 | 200 | GET | https://php168.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:05 | 200 | GET | https://ggdxh360.www.gafei.com/index.php/ | text/html; charset=UTF-8 | No | |
2024-12-29 21:44:04 | 200 | GET | https://coffeetec.gafei.com/index.php/ | text/html; charset=UTF-8 | No |
Session doesn't seem to be active.
s | article |
c | show |
id | 117301 |
m | index |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | gafei.com |
Priority | u=0, i |
Accept-Encoding | gzip, deflate, br, zstd |
Sec-Fetch-Dest | document |
Sec-Fetch-User | ?1 |
Sec-Fetch-Mode | navigate |
Sec-Fetch-Site | none |
Accept | text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7 |
User-Agent | Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com) |
Upgrade-Insecure-Requests | 1 |
Sec-Ch-Ua-Platform | "Windows" |
Sec-Ch-Ua-Mobile | ?0 |
Sec-Ch-Ua | "HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129" |
Cache-Control | no-cache |
Pragma | no-cache |
Host | gafei.com |
CodeIgniter Version: | 4.1.4 |
PHP Version: | 8.0.25 |
PHP SAPI: | fpm-fcgi |
Environment: | development |
Base URL: | https://gafei.com/ |
Timezone: | PRC |
Locale: | en |
Content Security Policy Enabled: | No |