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'咖啡館經營模式：餐廳?花店?咖啡館? 傳統實體店轉型複合店'

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'2017-05-16 10:33:33'

'2017-05-16 10:38:41'

'101192'

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'<p>
	　　<strong><strong><strong><span style="color:#696969;">　　關注咖評(微信公衆號 vdailycom ) 發現美好咖啡館 開一家自己的小店</span></strong></strong></strong><br />
	　　悠閒的午後，走進一家鮮花店，本想買束鮮花爲家裏增添新意，誰知走出店門時，卻多了一隻花瓶、一瓶紅酒，還有一個蛋糕。</p>
<p>
	　　在互聯網+時代，傳統實體店的經營模式正在發生變化。服裝與咖啡結合，花藝與甜品結合&hellip;&hellip;走在街頭，此類集合多種經營、注重打造消費體驗的複合式餐廳店鋪越來越多，悄悄改變人們的生活方式。</p>
<p style="text-align: center;">
	<img alt="咖啡館經營模式：餐廳?花店?咖啡館? 傳統實體店轉型複合店" src="/uploads/allimg/170516/12-1F516103PbL.jpg" style="width: 320px; height: 213px;" /></p>
<p>
	<strong>　　餐廳?花店?咖啡館?</strong></p>
<p>
	<strong>　　這樣的複合店越來越多</strong></p>
<p>
	　　柯橋區有一家鮮花店坐落在湖西路上，除了經營鮮花，還銷售蛋糕、紅茶、紅酒等其他產品。走進店鋪，木質的花架上擺放着鮮花，吧檯上陳列着精緻的鮮花裸蛋糕和花茶，一旁還有書架、紅酒櫃，中間擺放着舒適的休閒沙發，如果店員不介紹，還以爲是一家甜品店。</p>
<p>
	　　&ldquo;你可以和朋友一起坐在沙發裏，聞着花香，聊天、喝茶、喫甜品，度過一個美好的下午茶時間。&rdquo;陳女士說，之前她以爲鮮花只是裝飾，但這家店卻爲顧客呈現了一種以鮮花爲主題的精緻的生活方式，讓她對鮮花有了不一樣的理解。</p>
<p>
	　　&ldquo;我們希望給顧客提供的不僅僅是一個產品，而是一種體驗，一種生活美學。&rdquo;老闆何先生說，這家店採用了線上線下結合的銷售模式，線下提供花藝、下午茶及產品展示等，店內還會定期舉辦花藝課，線上則以銷售爲主。</p>
<p>
	　　類似的集合店，柯橋人更熟悉的是新華書店。去年7月份，柯橋新華書店內開了一家&ldquo;漫書咖&rdquo;，成了柯橋人最愛的文化生活休閒場所之一。&ldquo;之前顧客只有買書的時候纔會到書店來，電子商務興起後，逛實體書店的人越來越少。但&lsquo;漫書咖&rsquo;開業後，這裏的環境和氛圍吸引了很多老顧客，比如一些老外，甚至不看書，只是單純來喝一杯咖啡。&rdquo;柯橋新華書店&ldquo;漫書咖&rdquo;負責人李先生說。</p>
<p>
	<strong>　　複合式經營更能增加體驗感</strong></p>
<p>
	　　時下，隨着租金、人工、原材料成本的不斷上漲，不少單一的服裝店或咖啡館經營困難，甚至面臨關門的危險，傳統實體店急需轉型和創新，而複合式經營模式恰恰打開了一個新通道。</p>
<p>
	　　在一家咖啡館，記者看到咖啡館北側開闢了一個售賣鮮花的專區。&ldquo;這是今年5月份新開的，將鮮花融入咖啡館，一來可以優化餐廳環境，二來也是開拓一個新的經營業務。&rdquo;店長何先生說，房租和裝修都省了，只需要新聘用一位花藝師，實際成本並沒有增加多少，但咖啡館的營業額卻着實增加了不少。</p>
<p>
	　　去年6月份，沈先生與三個朋友一起合開了一家生活館，經營服裝、珠寶、鮮花、進口日用化妝品，在這裏，幾乎可以爲女孩子提供所需的所有東西。&ldquo;我們四個人各自經營不同的產品，日常的銷售、管理等也各自分開，只有房租是均攤的。&rdquo;沈先生告訴記者，這樣既能節省店租，還能優勢互補，實現資源共享。</p>
<p>
	　　&ldquo;相比傳統單一的經營模式，複合式經營模式一方面能整合產品資源，在有限資源下擴大營業額、增加利潤，另一方面，更加註重爲消費者打造獨一無二的消費體驗。&rdquo;沈先生說。</p>
<p>
	　　記者走訪中發現，除了簡單的網吧變網咖、實體書店變身書咖之外，紹興的傳統實體店正在向更多元、更深化的服務理念靠攏，除了提供產品外，他們更多的是讓消費者接受新的消費理念。然而，這個市場依舊十分&ldquo;年輕&rdquo;。&ldquo;複合式經營管理人員要求綜合素質高，能達到要求的人非常少，目前我們只能邊摸索邊調整。&rdquo;一名店老闆這樣說。</p>
<p>
	<strong>　　【相關閱讀】</strong></p>
<p>
	<strong>　　速溶咖啡和現磨咖啡的區別</strong></p>
<p>
	　　&quot;速溶咖啡&rdquo;是咖啡產品的一種，不能算真正意義上的咖啡，這是傳統咖啡界普遍信同的看法。速溶咖啡是工業化的合成品，在一些特定環境下如長途旅行時在火車上和飛機上是不錯的咖啡代用品，而不再是原本意義上的咖啡，速溶咖啡在合成過程中咖啡原有的營養和保健成份受到破壞而消失，飲用時，雖然也有咖啡的味道，但已失去了咖啡中豐富的營養成份和保健的功效也失去了厚重的文化品位和氛圍，另外速溶咖啡中所含有的防腐劑、色素、甜味劑等添加劑在人體內無法消化吸收並不斷沉積，所以&quot;速溶咖啡&rdquo;不宜經常飲用。</p>
<p>
	　　飲用速溶咖啡時，雖然也有那麼點咖啡的味道，但是但是但是已失去了咖啡中豐富芳香油脂。更甚者爲要保存時間較長,所以在煮和霧化的過程中,工人會加入防腐劑,而因爲香味都跑得差不多了,所以也會加入奶精,香精等添加劑。這些添加劑人體內無法消化吸收並不斷沉積，對人體中樞神經系統造成危害同時使人體細胞加速衰老。所以，對於真正熱愛生活熱愛咖啡的人來說，速溶咖啡毫不香甜、更是危害身體健康。</p>
<p>
	　　再者由於成本的關係，速溶咖啡當然選擇的是質劣而高產的羅布斯塔種咖啡，反正消費者也無法辨知使用的何種原料，其產地多在越南[據說化學武器危害殘留時間是相當長的]、非洲的一些國家。另外其間的碎豆、壞豆、不良發育品種完全不經篩選就直接烘培、研磨。因爲大部分的芳香精華都是要流失的，再好的豆子也沒有太大意義。</p>
<p>
	　　飲用速溶咖啡時，雖然也有那麼點咖啡的味道，但是但是但是已失去了咖啡中豐富芳香油脂。更甚者爲要保存時間較長,所以在煮和霧化的過程中,工人會加入防腐劑,而因爲香味都跑得差不多了,所以也會加入奶精,香精等添加劑。這些添加劑人體內無法消化吸收並不斷沉積，對人體中樞神經系統造成危害同時使人體細胞加速衰老。所以，對於真正熱愛生活熱愛咖啡的人來說，速溶咖啡毫不香甜、更是危害身體健康。</p>
<p>
	　　雖然有的速溶咖啡和現磨咖啡一樣,也要經過研磨和衝煮,不過這個過程放在工廠了裏.咖啡最香的時候就是研磨成粉和用水煮的時候,現磨咖啡就可以讓你真正品嚐到氤香的咖啡。</p>
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      'show' => 'show.html',
    ),
    'cat_field' => '',
    'module_field' => '',
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  'url' => 'https://gafei.com/list-cafe.html',
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'module-article-83'

array (
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''

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