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'星巴克加大在華擴張步伐'

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'巴克,加大,在華,擴張,步伐,經濟日報,紐約,記者,朱旌,由'

'經濟日報紐約電 （記者 朱旌）由於看好中國經濟發展，星巴克公司日前提高了其在華目標，計劃到2021年在中國開設5000家門店。星巴克董事長兼首席執行官霍華德舒爾茨在接受採訪時表示，毋庸置疑，中國有朝一日會超越美國。中國市場將隨着時間推移變得比美國市'

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''

'2016-10-27 09:48:18'

'2016-10-27 09:44:44'

'82212'

''

''

''

''

''

''

''

''

''

''

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'<div>
	經濟日報紐約電 （記者 朱旌）由於看好中國經濟發展，星巴克公司日前提高了其在華目標，計劃到2021年在中國開設5000家門店。星巴克董事長兼首席執行官霍華德&middot;舒爾茨在接受採訪時表示，&ldquo;毋庸置疑，中國有朝一日會超越美國&rdquo;。中國市場&ldquo;將隨着時間推移變得比美國市場更大&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	根據星巴克公佈的財務數據，中國門店在公司整體回報上處於領先地位，新店的投資回報率爲64%，相比之下，日本爲55%，美國則爲61%。爲進一步拓展中國市場，星巴克明年將在上海開設其在境外的首家咖啡烘焙工坊及臻選品鑑館，顧客屆時可以接觸和了解星巴克的咖啡烘焙、生產及煮制藝術，品鑑星巴克臻選咖啡。</div>
<div>
	&nbsp;</div>
<div>
	據悉，星巴克在中國的門店2011年爲400家，現在已經發展至2300多家。星巴克此前預計，到2019年底，中國的星巴克門店將達3400家<img alt="" src="/uploads/allimg/161027/8-16102F94424c6.jpg" style="width: 318px; height: 220px;" /></div>
'

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